Director, Digital Strategy

Summary

Join Octagon, a global sports, entertainment, and experiential marketing agency, as their Digital Strategy Director. This role offers flexibility with hybrid or remote work options. You will lead the development and execution of digital and social media strategies for clients, collaborating with internal teams and external partners. Responsibilities include crafting recommendations, implementing campaigns, measuring results, and pitching concepts to clients. Success requires strong digital expertise, creative thinking, and excellent communication skills. The position offers a competitive salary and a comprehensive benefits package.

Requirements

• Minimum of 6+ years experience in digital/social media strategy, media or sports agency experience is a plus
• Expertise in developing & executing digital campaigns that span social media (paid & organic) and media partnerships
• Strong experience in measuring & showcasing the impact of digital & social programs – both through social measurement tools (ex: Infegy, HookIt, CreatorIQ), as well as the ability to synthesize Excel data to actionable recommendations
• You’re not only the architect for digital campaigns, but you’re the builder – you have led & seen programs through in a hands-on capacity
• You have excellent written and verbal communication skills, and strong attention to detail. You understand the importance of accuracy, as much of the work is consumer and client facing
• You possess the leadership skills to coach junior team members on social and digital work outputs
• You’re ahead of what’s trending in social & digital content – what’s resonating with fans, what platforms are growing, what content matters to fans – and a passion for/expertise in sports, entertainment, music and/or celebrity & lifestyle culture
• Ability to work in a fast-paced environment & mode switch between different projects and keep things organized & on track

Responsibilities

• Craft savvy recommendations and implement digital campaigns – including (but not limited to) social media, media partnerships, paid media, and digital measurement strategies
• Collaborate with internal Octagon departments and/or with client agency partners to deliver asset recommendations, digital valuations, content strategy, and IP integration opportunities that enhance client investments
• Confidently pitch concepts to clients & partners and develop creative content ideas that ladder up to client objectives
• Lead end-to-end execution for digital programs
• Measure campaigns and deliver inventive insights to clients on what is working and what can be optimized
• Simultaneously lead multiple projects relying on strong project management and organizational skills
• Assist with digital RFPs and growth opportunities as needed

Benefits

• Unlimited PTO policy – we understand you need time for play!
• Competitive medical/dental/vision insurance plans with FSA/HSA and Dependent Care FSA options. Pet Insurance for those who need it too!
• Generous Family and Parental Leave Policy (12 weeks) with eligibility extended to all parents regardless of gender or primary/secondary caregiver status
• Access to our parent company (IPG) Savings plan (401K program) with company match as well as an Employee Stock Purchase Plan (ESPP)
• Pretax Transportation/Commuter Benefits and Parent Travel Program
• Dedicated Mental Health resources including Headspace membership, Employee Assistance Program (CCA) and more
• Discount portal for everyday goods and services
• Employee Resource Groups and inclusive diversity programming and initiatives
• Personal Development programs