Director, Events & Experiences

Summary

Join Black and White Zebra as a Director, Events & Experiences to create, kickstart, and execute the flagship event series for BWZ, recruiting a team to announce, project-plan for, and execute our first events in 2025 for C Suite executives. You'll conceptualize, kickstart, and develop the world's best C Suite events, translating strategic vision to executional capability and the development of a highly profitable business line.

Requirements

• 5 years of experience creating and executing events within tech and media
• Startup Event Management Expertise: Proven experience in conceptualizing, kickstarting, planning, and executing large-scale, high-profile events, particularly for senior executives in the tech and media industries
• Leadership and Team Building: Strong leadership skills with the ability to inspire, mentor, and develop a high-performing events team
• Strategic Planning: Ability to develop and implement comprehensive event strategies that align with business objectives
• Organizational Skills: Exceptional organizational abilities, including project management, scheduling, and logistics coordination
• Communication and Negotiation: Excellent verbal and written communication skills
• Financial Acumen: Experience in budgeting, financial planning, and financial reporting for events
• Marketing and Promotion: Knowledge of event marketing strategies, including digital marketing, social media promotion, and attendee engagement tactics
• Problem-Solving: Strong problem-solving skills with the ability to anticipate and address issues proactively
• Technological Proficiency: Proficiency in event management software and tools, as well as familiarity with CRM systems, data analysis tools, and other relevant technologies

Responsibilities

• Deliver event performance: Ensure year-one events financially break even while impressing all guests, setting startup events for sustainable success
• Produce profitable, return-worthy events across C Suite brands
• Ideate, test and iterate on event programming to maximize revenue and engagement
• Develop process and programming to drive efficiency and opportunities for scale
• Ensure event plans are viable, aligned with goals, and implement-able
• Identify capacity gaps, forecast content needs, and make appropriate hires
• Make our events amazing: Execute premium, AAA “branded event” with a specific attendee core promise
• Drive repeat attendance and membership registration
• Develop and iterate event concepts to build the range and scope of event offerings including festivals, tradeshows, conferences, retreats, and meetups
• Hone event strategy and execution to become a must-attend event for attendees
• Show the team what good looks like, and collaborate with them on it to deliver
• Coach the team: Source, develop and equip the team to deliver quality and performance
• Develop, document, & align team on process for event planning, production and analysis
• Be the guardian and arbiter of quality - adding finishing touches, making improvements and catching the things that others miss, while training the team to do the same

Benefits

• Annual salary in the range of $125,000 to $175,000 CAD
• Discretionary bonus
• Comprehensive benefits package