Director, Field Marketing

Summary

Join CoLab, a company assisting mechanical engineering teams in accelerating product launches, as a Field Marketing Manager. Collaborate with demand generation, sales, and customer success teams to develop a comprehensive field marketing program from the ground up. You will design and implement experiential events and pipeline programs aligned with sales priorities and revenue goals, encompassing both new customer acquisition and expansion within existing accounts. Responsibilities include overseeing event logistics, shaping event themes, managing vendor relationships, and defining lead goals and metrics. Success in this role requires strong cross-functional collaboration and a proven track record in B2B technology field marketing. The ideal candidate will possess a blend of strategic planning and hands-on execution skills, ensuring the creation of repeatable, high-impact marketing programs.

Requirements

• 3+ years of experience in a field marketing role, focused on B2B technology
• Demonstrated experience defining, planning, and executing field marketing, events, and ABM strategies
• A well-rounded background with a variety of event types, including large-scale industry gatherings and exclusive, high-touch experiences
• A combination of strategic planning and hands-on tactical execution
• Great project management skills including strong communication around project timelines, responsible individuals, and status

Responsibilities

• Work closely with CoLab’s CMO on the creation and execution of a comprehensive events and experiences strategy tailored to drive substantial enterprise pipeline growth
• Develop a multi-pronged strategy that is a mix of both new logo acquisition and expansion into existing accounts
• Oversee logistics and execution of events, including shaping event themes, building landing pages and operational campaigns, working with outside vendors, overseeing branded swag fulfillment, managing event sales staffing, and setting and defining lead goals and metrics for each event
• Work cross-functionally with marketing and sales to get the best possible return from event prep, onsite experience, and follow-up campaigns
• Build successful campaigns and events into repeatable programs
• Own programs end-to-end in a fast-paced environment with excellent attention to detail and execution

Preferred Qualifications

Experience working with customers in manufacturing (industrial equipment, heavy equipment, automotive) a plus