Director, GLP-1 Product Marketing

Summary

Join Omada Health as a Director, GLP-1 Product Marketing, leading a team to drive the growth of our GLP-1 program. You will be a strategic thinker and storyteller, working cross-functionally to synthesize market feedback, understand buyers, and support product roadmap development. This role involves leading a Senior Product Marketing Manager, acting as a subject matter expert for the commercial team, and developing marketing strategies. You will be instrumental in shaping the GLP-1 program strategy and will have direct customer interaction. The ideal candidate possesses extensive experience in B2B marketing within healthcare and life sciences, with a proven track record of success. Omada offers a competitive salary, generous benefits, and a remote-first work culture.

Requirements

• 10+ years experience in related marketing discipline, with a focus on B2B audiences
• 5+ years of industry experience in Healthcare & Life Sciences
• 3+ years of experience in a role that frequently engages directly with customers through selling, product demos or account management
• Experience with buyer research and insights, messaging/positioning, GTM plans, executing product launches, sales enablement, content marketing
• Experience in marketing strategy & planning
• Successful track record of developing competitive, insight driven product stories
• Ability to effectively inspire, influence and communicate cross-functionally across all levels of management, and work on multiple projects simultaneously in a fast-paced, dynamic environment
• Proven ability to deliver content including presentations, product guides, web content, and white papers
• Attention to detail and commitment to excellence, along with the ability to grasp and translate features into buyer benefits
• Experience developing multi-channel marketing campaigns
• Experience in high growth environments, working at scale
• Experience building brand level marketing plans and customer segment strategies
• Leadership experience leading groups through strategic and planning exercises
• Strong experience in creating KPIs and measurement plans to monitor marketing execution
• Bachelor degree in related field required

Responsibilities

• Develop GTM Strategy
• Partner with VP, GLP-1 on GLP-1 strategy & GTM planning
• Be the voice of the customer for R&D and commercial teams, using insights gathered from research, data, marketing intelligence
• Help shape product and go-to-market road maps based on market gaps, competitive intelligence, and customer and member needs
• Clearly define and articulate our competitive position for our GLP-1 program
• Stay on top of new indications, emerging research and competitive trends; translate them into POVs and share with the R&D and commercial team; partner with the Thought Leadership team to create content
• Lead packaging and pricing for our GLP-1 program to ensure alignment with the market
• Lead the GLP-1 program positioning & messaging (integrated with Cardiometabolic messaging)
• Partner with Clinical Team on GLP-1 evidence generation needs & development of reports / thought leadership pieces
• Partner with Thought Leadership team on thought leadership planning & messaging
• Partner with Cardiometabolic PMM team on creation of the GLP-1 demo
• Create the GLP-1 business case & cost containment calculator
• Create a variety of GLP-1 content types, including web landing pages, videos, presentations, ad copy, and in-person & virtual events, to drive business growth and marketing success
• Subject Matter Expert for GLP-1 program demos in partnership with sales & CX / SAM team
• Support large GLP-1 opportunities with sales pitches & sales deck support
• Support the Customer Experience team on requests / needs from clients on reporting
• Partner with Customer Effectiveness team on training sessions and materials for GLP-1s
• Primary B2B Marketing POC for GLP-1s with Omada stakeholders (eg, commercial, product, clinical)

Preferred Qualifications

Preferred experience in pharma, health plan, PBM, or virtual care/digital health

Benefits

• Competitive salary with generous annual cash bonus
• Stock options
• Remote first work from home culture
• Flexible Time Off to help you rest, recharge, and connect with loved ones
• Generous parental leave
• Health, dental, and vision insurance (and above market employer contributions)
• 401k retirement savings plan
• Two giftable Omada enrollments per calendar year
• Lifestyle Spending Account (LSA)
• Mental Health Support Solutions