Director, Growth

Summary

Join Ada, an AI customer service company, as the Director of Growth! In this highly strategic and technical leadership role, you will own the demand generation strategy, leading a team responsible for multi-channel campaign execution and event-led growth. You'll manage a significant paid media budget, oversee the marketing technology stack, and collaborate with various teams to drive pipeline for the sales team. This role requires 8-10 years of experience in demand generation, expertise in marketing automation platforms, and strong analytical skills. You will be responsible for developing and executing lead acquisition strategies, optimizing budgets, and building high-performing teams. Ada offers a competitive salary, comprehensive benefits, and a flexible work environment.

Requirements

• 8–10 years of experience in demand generation or growth marketing roles, with proven success in scaling pipeline for high-growth B2B SaaS companies
• Demonstrated ownership of $5M+ in external marketing spend across paid search, display, social, and event sponsorships
• Deep expertise in CRM and marketing automation platforms (Salesforce, HubSpot), with knowledge of best practices in data structure, enrichment, and routing
• Strong analytical skills with experience managing and optimizing multi-touch attribution models and reporting tools (e.g., Looker, Tableau, Snowflake)
• Experience in SEO/SEM, website conversion optimization, and retargeting strategies
• Strong leadership and communication skills, with a track record of building and mentoring high-performing teams
• Bachelor’s degree in marketing, data science, economics, or a related field

Responsibilities

• Lead the development and execution of Ada’s lead acquisition strategy across paid digital channels, SEO/organic growth, and field marketing/event programs
• Allocate and optimize a multimillion-dollar budget across campaigns that align with Ada’s business priorities, ICP, and sales targets
• Own offline pipeline creation strategy through sponsored and hosted events (e.g., industry conferences, regional roundtables, customer roadshows)
• Define event success metrics and drive post-event lead capture, nurturing, and conversion programs in partnership with Revenue and SDR teams
• Oversee the marketing tech stack, ensuring integrations and data hygiene across platforms such as Salesforce, HubSpot, Snowflake, Looker, and others
• Build and iterate on lead scoring models, routing logic, and attribution models to improve conversion rates and accelerate sales cycles
• Analyze campaign performance and pipeline impact through real-time dashboards, cohort tracking, and attribution reports
• Drive continuous improvement in traffic-to-lead conversion rates through A/B testing, landing page optimization, and behavioral analytics
• Hire, coach, and develop a team of growth marketers and marketing operations professionals
• Foster a culture of experimentation, data-driven decision-making, and high performance
• Partner closely with Sales, Revenue Operations, and Product Marketing to align on go-to-market strategy, segmentation, and campaign execution

Preferred Qualifications

Salesforce administrator certifications (SCA, SCAA)

Benefits

• Unlimited Vacation: Recharge when you need to
• Comprehensive Benefits: Extended health coverage, dental, vision, travel, and life insurance
• Wellness Account: Empowering you to invest in your overall well-being and lifestyle
• Employee & Family Assistance Plan: Resources to support you and your loved ones
• Flexible Work Schedule: Balance your work and personal life
• Remote-First, In-Person Friendly: Options to work from home or at our local hub
• Learning & Development Budget: Invest in your long-term growth goals and skills
• Work from Home Budget: Equipping you with the tools and support for a seamless remote work experience
• Access to Cutting-Edge AI Tools: Work with the best AI tech stack in the industry
• Hands-On with LLMs: Enhance your expertise in leveraging large language models
• A Thriving Industry: Join the forefront of innovation in AI, shaping the future of technology