Director, Growth Marketing - Controllership

Summary

Join insightsoftware as a Director of Growth Marketing and lead a high-performing team in driving customer acquisition, retention, and revenue growth. You will develop and execute high-impact marketing strategies for the Controllership Business Unit, encompassing Tax, Lease Lifecycle, and Equity Management solutions. Responsibilities include full-funnel demand generation, aligning marketing efforts with sales objectives, and optimizing performance through data-driven insights. This role demands a strategic thinker with hands-on execution skills, a deep understanding of B2B SaaS marketing, and strong leadership capabilities. You will collaborate with various teams, manage third-party activities, and oversee marketing budgets. The ideal candidate possesses extensive experience in B2B SaaS marketing and a proven track record in growth marketing and demand generation.

Requirements

• 10+ years of marketing experience in a high-growth, fast-paced environment, preferably in B2B SaaS or enterprise software
• Proven track record in growth marketing, demand generation, and pipeline acceleration, particularly in complex buying cycles
• Bachelor's degree in Marketing, Business, or a related field; Master's degree is a plus

Responsibilities

• Develop and execute integrated marketing strategies to drive net new growth and customer expansion within the Controllership Business Unit
• Own end-to-end campaign development, including strategy, messaging, content creation, execution, and performance measurement
• Leverage a mix of direct, outbound, and digital marketing tactics to drive pipeline and revenue growth
• Define target audience segments, positioning, and value propositions to maximize engagement and conversion
• Identify and act on market trends, competitive landscape, and customer insights to optimize go-to-market strategies
• Partner with Product Marketing, Digital Marketing, Marketing Operations, Events, and Sales to ensure alignment and maximize campaign impact
• Work closely with Business Unit leadership and Sales teams to drive marketing and sales alignment, ensuring strategic collaboration on growth opportunities
• Oversee third-party activities such as content syndication and webinars, managing external partnerships to drive marketing-qualified leads (MQLs) and pipeline growth
• Lead, coach, and develop a team of marketers, fostering a culture of high performance and continuous learning
• Establish clear goals, KPIs, and performance metrics, ensuring executional excellence across all marketing programs
• Analyze and report on campaign performance, using data-driven insights to refine strategies and improve marketing effectiveness
• Manage marketing budgets, ensuring optimal resource allocation to achieve growth targets

Preferred Qualifications

Experience working with ERP, financial services, or controllership solutions is highly desirable