CrossFit is hiring a
Director, Growth Marketing, Remote - Worldwide

Summary

The Director of Growth Marketing is responsible for growing the CrossFit audience through digital channels by implementing various strategies such as paid advertising, influencer marketing, website optimization, and partnership collaborations. The role requires a strong background in digital marketing, data analytics, SEO, and team leadership.

Requirements

• Proven track record of managing successful digital advertising campaigns and driving audience growth
• Strong analytical skills and proficiency in data-driven marketing techniques
• Ability to thrive in a fast-paced environment and adapt to evolving industry trends
• Excellent communication, leadership, and interpersonal skills
• Passion for working in high-growth environments
• Bachelor's degree in Marketing, Business Administration, or related field; MBA preferred
• Minimum of 10 years of experience in digital marketing, with a focus on growth marketing and audience development

Responsibilities

• Develop and implement a comprehensive strategy to attract and retain new audiences across digital channels
• Lead growth marketing capabilities across paid and owned channels; creating and managing a roadmap that drives consumer demand, leads to higher conversions and improves ROAS
• Develop and implement social commerce strategies that drive online sales within key platforms
• Monitor campaign performance, adjust strategies as needed, and report on key metrics
• Oversee performance tracking and calibration on a daily basis, using it to inform real time campaign optimizations and budget allocations
• Work with external content creators and agencies to procure placements on key influencer channels, with a focus on reaching new & priority audiences
• Partner with CMO to manage the public relations team to develop and execute PR campaigns that enhance brand visibility and reputation
• Collaborate with the Product and Publishing team to optimize the website for new audiences, focusing on user experience and conversion rate optimization
• Implement SEO best practices to improve organic search visibility
• Partner with the partnerships team to identify and capitalize on marketing and sales opportunities with strategic partners, allowing us to tap into their audience bases
• Collaborate on joint marketing campaigns and initiatives to drive brand awareness and revenue growth

Benefits

• Rich Medical, Dental, and Vision plans
• Discretionary Paid Time Off – empowering you to unplug whenever and however you need to
• Flexible spending account and 401(k) with employer matching - vested on day one
• CrossFit Gym Membership Reimbursement
• CrossFit Courses Benefit
• Partnership Perks