Director, Growth Marketing

Summary

Join Included Health as our Director/Head of Growth Marketing and lead the next chapter of growth, overseeing the entire growth marketing program. You will develop vision and strategy, execute performance-based growth marketing plans, and manage a multi-million dollar paid media budget. Reporting to the Senior Director of Care Delivery & Strategy, you will build a high-performing team focused on delivering world-class visit growth. This role requires extensive experience in paid digital media and growth marketing, along with a deep understanding of the consumer conversion funnel. Included Health offers a competitive salary, equity, and a comprehensive benefits package, including remote work options and generous paid leave.

Requirements

• 8+ years of experience leading paid digital media and/or growth/performance marketing
• Deep understanding and proven experience managing acquisition campaigns, strategies, and benchmarks
• Deep expertise with the consumer conversion funnel – from awareness, consideration, demand gen to conversion
• Experience with direct response metrics and ability to measure program/campaign ROI across Meta, Google Ads, and other platforms specific to customer acquisition
• Experience optimizing significant marketing investment
• A bias toward change and comfortable operating in the grey
• Collaborative and able to build partnerships with data, creative, brand and site merch teams
• Digital marketing expert, specific to latest consumer and media trends
• Engage with external partners and stay on the pulse of new trends and platforms to inform future engagement strategies

Responsibilities

• Drive growth and paid media strategies to meet revenue and consumer targets, with a focus on sustainable, efficient growth. Oversee channel roadmap, optimization and expansion
• Lead holistic, data-driven marketing approaches to enhance brand awareness, visit and engagement targets
• Lead the media strategy and full funnel activations across Paid Social, ASO, Influencer Marketing, Partnerships, Affiliate, etc
• Identify and proactively craft new processes and approaches to leverage paid media to drive revenue growth
• Implement and monitor measurement metrics and attribution modeling in partnership with the product/data insights team
• Use insights to improve campaigns, channels and tactics for maximum performance
• Lead, hire, and develop an outstanding, high-performing team of digital media marketers providing a vision and guidance on messaging, contact strategies, segmentation and campaign measurements

Benefits

• Remote-first culture
• 401(k) savings plan through Fidelity
• Comprehensive medical, vision, and dental coverage through multiple medical plan options (including disability insurance)
• Full suite of Included Health telemedicine (e.g. behavioral health, urgent care, etc.) and health care navigation products and services offered at no cost for employees and dependents
• Paid Time Off ("PTO") and Discretionary Time Off ("DTO")
• 12 weeks of 100% Paid Parental leave
• Family Building Benefit with fertility coverage and up to $25,000 for Surrogacy & Adoption financial assistance
• Compassionate Leave (paid leave for employees who experience a failed pregnancy, surrogacy, adoption or fertility treatment)
• 11 Holidays Paid with one Floating Paid Holiday
• Work-From-Home reimbursement to support team collaboration and effective home office work
• 24 hours of Paid Volunteer Time Off ("VTO") Per Year to Volunteer with Charitable Organizations
• Performance-based bonus