Director, Lead Generation

Summary

Join Nutrafol as the Director of Lead Generation to spearhead new customer acquisition across various channels. You will develop and execute strategies for email, SMS, affiliate marketing, and direct mail campaigns. This role involves managing agency partners, a direct report, and optimizing for acquisition efficiency. You will be responsible for budget management, performance reporting, and collaborating with cross-functional teams. The ideal candidate possesses extensive experience in lead generation within eCommerce, a strong understanding of performance marketing, and proven success in managing teams and agencies. This is a fully remote position offering a competitive salary and comprehensive benefits package.

Requirements

• 10+ years of relevant experience in a lead generation role within an eCommerce brand or agency; wellness and DTC experience preferred
• Deep understanding of performance marketing and ability to work towards revenue, sales, and efficiency goals
• 4+ years of experience hiring, coaching and leading high performing teams
• Strong leader with experience managing teams and agency partners
• Hands-on experience with ESPs, SMS platforms (e.g., Klaviyo, Attentive), affiliate platforms (e.g., Impact), and direct mail
• Skilled in managing and tracking budgets while identifying revenue drivers
• Proven track record of delivering measurable results in terms of performance and consideration metrics
• Able to work with and analyze large data sets quickly, accurately, and efficiently
• Ability to multitask and work efficiently in a fast-paced environment
• Strong written, verbal communication, negotiation, and presentation skills
• Detail-oriented with strong analytical and problem-solving skills
• Ability to prioritize and manage multiple tasks, adhere to tight deadlines, and unafraid to ask questions

Responsibilities

• Own and lead the strategy for new customer acquisition via email, SMS, affiliate, and direct mail programs
• Develop and manage the lead capture funnel, from opt-in tactics to nurture flows and conversion
• Manage agency partners and one direct report to drive channel execution, reporting, and experimentation
• Partner closely with the lifecycle team to ensure distinction between acquisition vs retention messaging
• Lead all affiliate acquisition efforts, including strategy, partner identification, negotiation, campaign management, and performance optimization
• Oversee execution of email & SMS acquisition campaigns, including paid lead capture, content strategy, A/B testing, and offer strategy
• Build and optimize direct mail programs targeting high-intent audiences to convert to first-time buyers
• Develop and present weekly and monthly reporting, identifying insights and opportunities to improve CAC
• Own budgets, forecasts, and performance KPIs for all channels under management
• Continuously test creative, offers, and messaging across all touchpoints to maximize acquisition efficiency
• Collaborate with digital, creative, and data teams to ensure alignment and impact
• Design and implement testing roadmap across all channels under management to optimize campaign performance
• Quickly iterate on strategies based on real-time data and insights
• Socialize relevant and notable learnings, best practices, and operating procedures across teams
• Stay up-to-date with the channel trends and best practices

Benefits

• Fully remote work experience
• Comprehensive medical, dental, and vision package, including FSA program
• 401K with employer match
• Quarterly Bonus Program
• Flexible PTO
• Two company-wide wellness breaks every day
• Free lunch on us every Tuesday and Thursday via Seamless/Grubhub
• Monthly wellness stipend
• Monthly internet stipend
• Monthly cell phone stipend
• Annual learning & development stipend
• Wellness Program, including virtual Wellness Sessions & No-Meeting Wednesdays
• Free meditation app membership (Headspace)
• Free Nutrafol subscription
• Pet insurance and benefit programs