Director of Lead Generation

Summary

Join StartEngine, a FinTech powerhouse revolutionizing fundraising and alternative investing, as their versatile and data-driven Demand Generation and Sales Operations Lead. You will completely own all B2B lead generation activities, partnering with sales teams to deliver high-quality leads. Responsibilities include building and optimizing outbound/inbound funnels, managing CRM workflows, and driving new partnerships. You will also manage affiliates, oversee lead-gen vendors, and create content such as newsletters and sales collateral. The ideal candidate possesses extensive HubSpot or similar CRM experience, B2B demand generation experience, and strong analytical skills. This role offers a chance to work with a highly profitable and rapidly expanding startup.

Requirements

• Extensive experience with Hubspot or similar CRM (building workflows, managing lead pipelines, automating outreach/re-engagement, curating lead lists for outbound)
• Partnership/sales/account management experience = initiating new partnerships, managing existing partners and affiliates to drive B2B referrals
• B2B demand generation experience: developing and launching outbound email campaigns + managing inbound lead process (owning the landing page and associated workflows)
• Managing vendors who support lead gen activities
• Experience identifying events (in person & virtual) to attend/sponsor to lead gen activations
• Experience creating content: weekly newsletters for B2B founders & affiliates, sales collateral, and case studies/blogs
• Experience working with CRM data and excel to analyze data and find trends (as it relates to B2B marketing performance and sales funnels)

Responsibilities

• Completely owning all of StartEngine's B2B lead generation activities
• Partner with sales teams to deliver the highest quality leads possible and help them thrive
• Source, generate and reach out to new potential partnership opportunities to help StartEngine reach more entrepreneurs and investors
• Understand and effectively communicate StartEngine's value proposition and partnerships as they relate to the growth of current and prospective clients
• Lead deal execution for partnerships, including performing industry and company research, analyzing company impact, building financial models and performing due diligence
• Evaluate the financial and non-financial benefits and risks of new partnerships
• Track, report, and optimize the performance of partnerships, including identifying issues as they arise, assessing possible solutions, and executing those solutions
• Collaborate with designers, marketers, and other relevant team members to make exceptional partnership collateral
• Develop and achieve monthly/quarterly goals and growth targets
• Attend events and public speaking engagements as needed

Preferred Qualifications

• Existing network or experience in the startup (accelerator, incubator, VC, angel, consultant ecosystems)
• Experience hosting virtual events/leading webinars (comfortable with presenting and public speaking)

Benefits

• 100% covered Medical/Dental/Vision - pick your own plan
• Generous Equity package
• Unlimited PTO and sick days
• Paid WeWork Usage (optional)
• 100% Remote
• Team Off-sites and Celebration Dinners
• Paid Maternity/Paternity leave
• 401K program
• Flexible hours
• Be part of one of the fastest growing parts of the FinTech Industry
• A chance to work with a highly profitable and rapidly expanding startup (not VC funded)