Director, Lifecycle Marketing

Summary

Join Earnest, a company dedicated to making higher education more accessible and affordable, as their Director, Lifecycle Marketing. Reporting to the Chief Marketing Officer, you will lead technical implementation across ESP consolidation and data integrity. You will conceive and implement lifecycle marketing strategies, collaborating with cross-functional teams to drive measurable business impact. The role requires managing executive-level communications and driving change management. You will develop creative testing strategies and collaborate with various stakeholders. This position is based in the San Francisco Bay Area or Salt Lake City, with a flexible remote work option requiring 3 days a month in the office.

Requirements

• Bachelor's degree in Marketing, Business Administration, or related field
• Minimum of 10 years of experience in lifecycle marketing, growth marketing, or related roles
• Proven track record of driving growth and maximizing customer lifetime value
• Strong analytical skills with the ability to interpret data and make data-driven decisions
• Experience with Braze
• Familiarity with marketing automation platforms, CRM systems, and analytics tools
• Excellent communication and interpersonal skills
• Experience leading and developing high-performing teams

Responsibilities

• Lead best-in-class technical implementation across ESP consolidation and data integrity with Customer Data Platform in partnership with MarTech engineering and Data & Analytics teams
• Conceive, communicate, and implement Lifecycle strategy, including all aspects of campaigns (audience segmentation, creative briefing, lifecycle journeys) and tactical deployment, with little to no oversight
• Collaborate with cross-functional teams to expand segmentation sophistication, creative a/b testing, journey pathing, and analytics reporting to deliver lifecycle marketing strategies that drive measurable business impact
• Manage executive-level communications on strategy and business performance, as well as drive change management across the marketing technology stack through cross-functional influence
• Develop and implement creative testing strategies tied to audience segmentation and customer personas to maximize user acquisition and conversion through the purchase journey, upselling, and reselling opportunities within the customer ecosystem
• Collaborate seamlessly with cross functional stakeholders, such as product marketing, creative, marketing operations, legal and compliance, analytics, and other growth channels
• Develop and execute comprehensive lifecycle marketing strategies across email, SMS, and other owned marketing channels
• Stay abreast of industry trends, emerging technologies, and customer behavior to drive innovative approaches to lifecycle marketing
• Champion a culture of continuous improvement both within Lifecycle Marketing and across the broader Marketing organization as a member of the Marketing Leadership Team, implementing new tools, processes, and methodologies to drive business performance

Preferred Qualifications

Previous experience in Consumer Lending and/or in the financial technology (FinTech) industry

Benefits

• Health, Dental, & Vision benefits plus savings plans
• Mac computers + work-from-home stipend to set up your home office
• Monthly internet and phone reimbursement
• Employee Stock Purchase Plan
• Restricted Stock Units (RSUs)
• 401(k) plan to help you save for retirement plus a company match
• Robust tuition reimbursement program
• $1,000 travel perk on each Earnie-versary to anywhere in the world
• Competitive days of annual PTO
• Competitive parental leave
• Flexible remote work option requiring 3 days a month in the office