Director of Lifecycle Marketing

Summary

Join our team as a strategic, data-driven marketing leader to own and develop our Patient Lifecycle Marketing strategy and team. You will be responsible for the entire patient lifecycle, from initial interaction to achieving treatment goals and encouraging future engagement. This involves launching new programs, conducting A/B testing, and collaborating with product, engineering, and other marketing teams. The ideal candidate has extensive experience in consumer lifecycle marketing, particularly with email and SMS, and a proven track record of leadership and cross-functional collaboration. We offer a fully remote work environment and a comprehensive benefits package.

Requirements

• 10+ years of experience in consumer marketing
• 5+ years experience with complex consumer lifecycle marketing across email and SMS
• 3+ years of experience in a leadership people manager role
• Experience working cross functionally with operations and product teams
• Strong analytical skills and financial acumen
• Experience developing and executing a marketing strategy

Responsibilities

• Own the lifecycle marketing strategy for our patient audience
• Bring the lifecycle marketing strategy to life, spanning a patient’s entire lifecycle
• Continually launch new programs within lifecycle marketing
• Test around all elements of lifecycle to drive improvements and delight our patients
• Coordinate closely with the core product and strategy & operations teams
• Collaborate with the growth product and engineering team to ensure you have the tools and experiences you need
• Collaborate extensively across the marketing team

Preferred Qualifications

• Self starter, has elevated basic / simple lifecycle programs (1 -> 100, we are past the 0 ->1 stage)
• Experience with consumer focused lifecycle marketing for an ongoing or high frequency services type business
• Experience defining email / SMS governance (rules of engagement for communication, compliance, etc.)
• Experience at a fast paced mid / later stage startup or growth company

Benefits

• 100% remote work environment: Working hours to support a healthy work-life balance, ensuring you can meet both professional and personal commitments
• Attractive pay and benefits : Full transparency of pay ranges regardless of where you live in the United States
• Comprehensive health benefits : Medical, dental, vision, life, disability, and FSA/HSA
• 401(k) plan access : Start saving for your future
• Generous time-off policies : Including 2 company-wide shutdown weeks each year for self-care (for most employees)
• Paid parental leave : Available for all parents, including birthing, non-birthing, adopting, and fostering
• Employee Assistance Program (EAP) : Support for your mental and physical health
• New hire home office stipend : Set up your workspace for success
• Quarterly department stipend : Fund team-building activities or in-person gatherings
• Wellness events and lunch & learns : Explore a variety of engaging topics
• Community and employee resource groups : Participate in groups that celebrate employee identity and lived experiences, fostering a sense of community and belonging for all
• Discounted programs : Fetch, SmartSpend, Ladder, SoFi