Lifecycle Marketing Analyst

Summary

Join AlphaSense's marketing team as a detail-oriented and data-driven Lifecycle Marketing Analyst. You will analyze customer data, identify key insights to drive engagement and retention, and develop personalized marketing strategies. Responsibilities include analyzing customer journeys, reporting on campaign performance, developing customer segments, conducting A/B testing, and collaborating with cross-functional teams. You will leverage data analysis tools like SQL, Excel, and marketing automation platforms to uncover actionable insights. This role requires a Bachelor's degree, 4+ years of relevant experience, and strong analytical and communication skills. AlphaSense offers a competitive salary, performance-based bonuses, equity, and a generous benefits program.

Requirements

• Bachelor’s Degree in Marketing, Business, Data Analytics, or related field
• 4+ years of experience in marketing analysis, lifecycle marketing, CRM, or a similar role
• Strong proficiency in data storage & analysis tools such as BigQuery, Excel, SQL, and visualization tools (e.g., Tableau, Power BI)
• Experience with marketing automation platforms like Marketo, HubSpot, Eloqua, or Salesforce Marketing Cloud
• Familiarity with customer segmentation and data-driven marketing techniques
• Excellent analytical and problem-solving skills, with an ability to turn data into actionable insights
• Strong communication skills with the ability to present findings and make recommendations to both technical and non-technical stakeholders
• Experience with A/B testing and conversion rate optimization
• Ability to work in a fast-paced, collaborative environment with cross-functional teams

Responsibilities

• Analyze Customer Journeys: Conduct in-depth analyses of the customer lifecycle to identify patterns, behaviors, and opportunities for improvement across acquisition, onboarding, engagement, and retention phases
• Campaign Performance Reporting: Track and report on the effectiveness of lifecycle marketing campaigns across various channels (email, in-app, web, etc.) to optimize for key metrics such as open rates, click-through rates, and conversion rates
• Customer Segmentation: Develop and refine customer segments based on behaviors, demographics, and engagement levels to deliver personalized marketing messages
• A/B Testing & Experimentation: Design and execute A/B tests to assess the effectiveness of different marketing strategies, messaging, and content. Present findings and recommend actionable insights for future campaigns
• Data-Driven Insights: Analyze large datasets using tools like SQL, Excel, and marketing automation platforms (e.g., Marketo) to uncover actionable insights that inform marketing strategies
• Collaborate with Stakeholders: Work closely with cross-functional teams (e.g., product, sales, data science) to gather insights and align marketing efforts with overall business goals
• Customer Retention Strategies: Help develop and implement retention analytics to monitor lifecycle programs and show business impact of lifecycle campaigns aimed at increasing customer lifetime value (CLV) and reducing churn
• Marketing Automation & Personalization: Assist in the development of automated workflows and personalized marketing strategies that improve customer engagement and satisfaction
• Trend Analysis: Stay up-to-date on industry trends, emerging technologies, and best practices in lifecycle marketing and customer retention to bring fresh ideas to the team

Preferred Qualifications

• Experience with SQL, Python, or R for advanced data analysis
• Familiarity with customer retention and churn analysis models
• Understanding of lifecycle marketing frameworks and customer journey mapping

Benefits

• Performance-based bonus
• Equity
• A generous benefits program