Director, Marketing

Summary

Join Big Health as their Director, Marketing and lead strategic marketing plans across core market segments (employer, payer, and provider). You will oversee all core marketing functions, manage a team, and drive sustainable revenue growth. This role is remote-first and based anywhere in the US. Responsibilities include team leadership, strategic planning, campaign management, brand management, product marketing, CRM, performance analysis, and cross-functional collaboration. A Bachelor's degree in a related field and 7+ years of marketing experience are required, with healthcare/wellness experience preferred. Big Health offers competitive salary packages, stock options, a generous vacation policy, a professional development fund, and flexible working arrangements.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field (Master’s degree preferred)
• Proven experience (at least 7+ years) of marketing experience with a track record of successful marketing strategy development and execution. Experience within the healthcare or wellness space is highly preferred
• Demonstrated leadership and at least 3 years of prior team management experience
• Strong analytical skills and experience with marketing analytics and tools
• Creative thinking and problem-solving abilities
• Proficiency in digital marketing platforms and technologies
• Innovative mindset with a passion for staying ahead of marketing trends
• Ability to work in a fast-paced, dynamic environment
• Strong project management skills and attention to detail
• Customer-centric approach with a focus on delivering value

Responsibilities

• Manage and mentor the marketing team, fostering a collaborative and innovative work environment. Set clear objectives, provide regular feedback, and conduct performance evaluations
• Collaborate with internal departments, such as sales, product development, and client success, to ensure alignment and support for marketing initiatives
• Execute comprehensive marketing strategies that align with the company’s business objectives
• Manage the marketing budget, ensuring cost-effective and efficient allocation of resources
• Plan and execute multi-channel marketing campaigns, including digital marketing, social media, email marketing, content marketing, events, and traditional media
• Monitor campaign performance and adjust strategies as necessary to achieve optimal results
• Oversee the development and positioning of the company’s brand, ensuring consistent messaging across all channels
• Lead brand initiatives to strengthen brand recognition and loyalty
• Collaborate with product development teams to create go-to-market strategies for new product launches and releases
• Drive the design, development, and execution of sales and client success enablement materials, including sales decks, one-pagers, whitepapers, and videos as needed
• Develop and implement CRM strategies to enhance customer engagement and retention
• Oversee campaign brief development for seasonal campaign, client/product launches and intake requests as needed
• Utilize data analytics to gain insights into customer behavior and preferences, tailoring marketing efforts accordingly
• Partner with Analytics to track, analyze, and report on key marketing metrics and KPIs to measure the effectiveness of marketing efforts
• Use data-driven insights to make informed decisions and optimize marketing strategies

Preferred Qualifications

• Master’s degree
• Experience within the healthcare or wellness space

Benefits

• Generous vacation policy
• Professional development fund
• Flexible working arrangements
• Competitive salary packages including stock options