Director, Marketing

Summary

Join Bobbie, a company revolutionizing infant formula, as their Marketing Director. Reporting to the Chief Brand Officer, you will lead a team, collaborate cross-functionally, and develop omnichannel marketing strategies. Responsibilities include creating marketing roadmaps, executing campaigns across various channels, leveraging consumer insights, and managing partnerships. You will also lead consumer research, analyze campaign metrics, and manage the marketing budget and P&L. The ideal candidate possesses extensive experience in DTC and CPG marketing, with a proven track record of success in retail activation and integrated campaign development. Bobbie offers a competitive salary and benefits package, including comprehensive health insurance, paid parental leave, and a flexible work environment.

Requirements

• 8+ years of experience in DTC and CPG marketing with significant retail activation experience (national brand and/or challenger brand experience preferred)
• Deep understanding of the retail landscape and how to create impact in competitive shelf environments
• Track record of developing integrated marketing campaigns that drive both awareness and purchase
• Ability to translate consumer insights and retail data into compelling strategies
• Experience managing and mentoring high-performing marketing teams
• Stay current with the latest marketing trends, always looking for new ways for the brand to appear in memorable ways

Responsibilities

• Develop and Own Marketing Roadmap
• Create and maintain all marketing strategy and rollout briefs to root every brand campaign, retail or product launch in a goal-oriented source of truth
• Work with the team to execute on briefs with excellence and precision
• Balance pressure testing ROI while taking calculated risks to keep the brand relevant and innovative
• Drive Omnichannel Marketing Leadership
• Plan and execute best-in-class integrated marketing campaigns across DTC and retail channels, including broadcast, digital, social, influencer, partnership, and loyalty marketing
• Harmonize e-commerce and brick-and-mortar marketing initiatives to create a seamless customer journey across all touchpoints
• Develop channel-specific tactics while maintaining consistent brand positioning and messaging
• Effectively lead launch plans for new products, partnerships, flavors, formats and channel opportunities informed by data and insights
• Leverage Consumer Insights & Analytics
• Lead consumer research initiatives to inform product and marketing decisions
• Analyze sales numbers and campaign metrics to determine what is most effective in moving the needle
• Develop attribution models that account for omnichannel shopping behavior
• Translate analytics and consumer insights into compelling strategies that fuel growth and brand love
• Commercial Partnership
• Partner with sales to develop compelling selling stories, brand partnerships and go-to-market strategies to unlock new growth
• Work closely with commercial and growth teams to create retailer-specific programs that drive mutual growth while staying true to our brand ethos
• Orchestrate the perfect harmony between paid, earned, and owned media to maximize impact with target consumers
• Team Leadership & Agency Management
• Lead and develop marketing team members across specialties
• Manage agency relationships and creative development
• Collaborate cross-functionally with Commercial, Growth/DTC, and Operations teams to bring initiatives to life
• Align marketing initiatives with broader business objectives on a regular cadence
• Budget and Performance Management
• Own marketing P&L and ROI metrics across channels
• Help manage budget alongside Brand Ops Lead to keep spend on track
• Allocate resources based on performance and growth opportunities
• Provide regular reporting on KPIs and business impact
• Think consistently about reaching existing customers AND attracting new eyeballs to the brand with each execution

Preferred Qualifications

• Retail storytelling – you know how to make a brand jump off the shelf and into shopping carts
• Channel strategy expertise – you understand how to adapt messaging for maximum relevance across different retail environments
• Cross-functional collaboration – you bring teams together around a unified vision that serves both brand and commercial goals
• Growth mindset – you're constantly testing, learning, and optimizing based on real consumer behavior
• Budget optimization – you know how to make every marketing dollar work harder than the last

Benefits

• Competitive stock options
• 401k with employer match
• Employee medical, dental, and vision insurance 100% covered by Bobbie, with options to add dependents through a subsidized pre-tax deduction
• US-based remote work model
• Flexible Time Off Policy (including Summer Fridays; half days on Fridays Memorial Day through Labor Day)
• 16 paid company holidays, plus an end of year holiday shut down
• 16 weeks of paid parental leave with the option to take an additional 8 months unpaid
• One year subscription to Bobbie or Baby's Only
• $75 monthly internet stipend
• Co-working space reimbursement