Lifecycle Marketing Director

Summary

Join Contentsquare as the Director of Lifecycle Marketing, reporting to the Global VP of Customer Experience & Customer Marketing. Lead and scale customer engagement, retention, and growth strategies across three brands. Consolidate and grow personalized, data-driven lifecycle programs. Lead a team of 7 direct reports, fostering innovation and collaboration with cross-functional teams. Build a world-class lifecycle marketing program impacting customer retention and revenue growth. Establish and track KPIs, providing regular reporting and insights to leadership. Champion a test-and-learn approach to improve campaign performance and customer experience.

Requirements

• Experience developing successful lifecycle marketing strategies (typically 8+ years or equivalent skills and knowledge) that drive customer retention at B2C and B2B SaaS companies, including 2+ years of management
• A strong commitment to creating exceptional customer experiences and the ability to craft messages that resonate with diverse audiences, alongside business vision to drive upsell and cross-sell
• Excellent English communication skills to effectively influence stakeholders and create engaging campaigns
• Experience managing and optimizing a complex tech stack that use marketing automation platforms like Iterable or Braze to send high-volume campaigns based on real-time product data
• Strong analytical skills and experience using data to analyze program success and inform decision-making
• A consistent track record of working across teams including Product, Marketing, Customer Success, and Sales
• Deep understanding of both product-led growth (PLG) and sales-led growth (SLG) models
• Great interpersonal skills allow you to easily build relationships, influence stakeholders, and drive projects forward despite obstacles

Responsibilities

• Build and scale a world-class lifecycle marketing program that significantly impacts customer retention and revenue growth and supports both product-led and sales-led growth strategies
• Lead a team of 7 direct reports, fostering a collaborative and innovative culture, while working closely with cross-functional teams including Product, Sales, and Customer Success
• Establish and track key performance indicators (KPIs), providing regular reporting and insights to leadership
• Collaborate with Product, Customer Experience and Customer Success teams to align lifecycle strategies with product roadmap and customer outreach initiatives
• Champion a test-and-learn approach to continuously improve campaign performance and customer experience
• Unite three separate teams from three different former companies into one cohesive team
• Transition from a setup of 3 brands, 3 different customer databases, lifecycles, and their respective marketing automation platform solutions to a customer journey that is both harmonized and differentiated, based on customer profile and their current life stage

Preferred Qualifications

• You’ve already supported a hybrid PLG/SLG strategy at a high-growth SaaS company
• Experience in a fast-paced environment, with the ability to adapt to change and tackle challenges with a solution-oriented mindset
• You’ve worked in a global, multi-cultural environment, demonstrating a nuanced understanding of regional marketing dynamics and compliance requirements
• You’ve used platforms in our tech stack. You are proficient with Marketo or Iterable and have experience with Gainsight and Salesforce data integrations as well
• You’ve demonstrated innovation. You’re constantly seeking new and creative ways to improve email marketing performance. Your team is already using AI to increase efficiency and effectiveness

Benefits

• Virtual onboarding, Hackathon, and various opportunities to interact with your team and global colleagues both on and offsite each year
• Work flexibility: hybrid and remote work policies
• Generous paid time-off policy (every location is different)
• Immediate eligibility for birthing and non-birthing parental leave
• Wellbeing and Home Office allowances
• A Culture Crew in every country we’re based in to coordinate regular activities for employees to get to know each other and bond outside of work
• Every full-time employee receives stock options, allowing them to share in the company’s success
• We have multiple Employee Resource Groups, that offer a safe space for individuals who share common identities, life experiences, or allyship to connect, support one another, and passionately advocate for the issues close to their hearts
• And more benefits tailored to each country