Director, Marketing

Summary

Join Siege Media, a remote-first organic growth agency, as their Director of Marketing! In this role, you will be responsible for developing and executing demand-generation, brand, and thought leadership initiatives to fuel pipeline growth for high-growth startup and enterprise clients. You will report to the CEO, collaborate closely with sales, manage the marketing budget, and mentor a team of digital specialists. Key responsibilities include crafting and optimizing an ABM motion, leading website and digital brand experience, and driving a content engine. You will also represent Siege at industry events and manage performance reporting and OKRs. The position offers competitive compensation and benefits, including comprehensive health insurance, 401k matching, unlimited PTO, and work-from-home equipment.

Requirements

• Bachelor’s degree in marketing or a related field, or relevant experience
• 5+ years of progressive B2B marketing experience with a proven track record of meeting and exceeding annual marketing goals, resulting in significant business growth
• 3+ years of social media strategy experience that generates measurable platform growth and target audience engagement
• 2+ years of experience working at an agency, ideally working in a marketing capacity or leading the marketing department
• Experience either marketing to enterprise accounts or being part of one
• Experience and expertise in SEO and content marketing
• Experience leading team meetings and maintaining agendas
• Experience managing a marketing budget
• Strong interpersonal skills and the ability to form productive working relationships in a remote setting
• Ability to travel to conventions, networking events, and trade shows
• Goal-oriented with the ability to set priorities, meet deadlines, and work independently
• Experience and passion using AI to drive scale and project efficiency

Responsibilities

• At the core, increase the qualified web traffic and sales qualified leads to Siege Media
• Execute an account based marketing (ABM) strategy aimed at high growth startups and potential enterprise clients
• Own the Siege Media website, updating positioning, case studies and overall brand experience to drive new business goals and stay up-to-date with the industry
• Collaborate with the sales team in developing marketing collateral such as sales deck slides, case studies/battle cards, and thought leadership content
• Serve as the final say/QA for business development content
• Manage and proactively source available team utilization to create thought leadership/SEO content for the Siege blog with the goal of growing sales qualified leads
• Manage social media strategy and create content for Siege Media across podcast platforms, email, LinkedIn, X and Threads, both for the company and personally. Content will be a mix of managed content via Siege Media team, and thought leadership content personally
• Periodically attend conventions, conferences, and trade shows, preparing collateral as needed, and provide post-event reports and analysis with a focus on building the business and fostering networking relationships
• Manage a set business development budget to most intelligently allocate against internal and external resources to scale impact of the department
• Manage a set business development advertising budget, included but not limited to newsletter sponsorships, events, networking events and listing directories
• Engage blog business development partners/affiliates on a recurring basis via email to confirm performance and attribution
• Project manage Siege Media team members via working with Content Marketing Managers to help them stay on timeline and hit Siege publishing and quality goals
• Run Siege Media’s monthly business development strategy meeting
• Report and improve on business development metrics monthly, such as SQLs, traffic, organic traffic, keyword rankings, etc

Preferred Qualifications

• Established personal brand in the areas of SEO/marketing/content marketing
• Experience with Google Workspace (Gmail, Docs, Sheets, Slides, Forms)
• Deep experience in one of our three core verticals: fintech, SaaS, and ecommerce
• Understanding of HTML/CSS and comfortable editing and uploading content to WordPress
• Proficiency in project management tools like Basecamp and Smartsheet

Benefits

• 100% health, vision and dental benefits
• 50% 401k match up to 6% of your salary
• Donation matching
• Career development training
• Unlimited PTO
• Work-from-home equipment
• Free pens