Director of Lifecycle Marketing Operations

SimplePractice
Summary
Join SimplePractice, a leading platform for health and wellness professionals, as their new Director of Lifecycle Marketing Operations. This strategic leadership role requires a growth-oriented individual with deep analytical expertise and hands-on experience leveraging AI in customer lifecycle management. You will lead a team, architect growth strategies, leverage AI for personalization, build an analytics framework, champion experimentation, collaborate cross-functionally, and deliver messages across the customer lifecycle. The ideal candidate will have 8+ years of experience in growth or CRM marketing, with at least 3 years in a people leadership role, ideally within SaaS or digital-first organizations. SimplePractice offers a competitive salary, equity, benefits, and flexible work arrangements.
Requirements
- 8+ years of experience in growth, lifecycle, or CRM marketing, with at least 3 years in a people leadership role—ideally within SaaS or digital-first organizations
- A track record of orchestrating multi-channel campaigns across email, in-app, push notification and SMS, with the capability to stand up new channel infrastructure from ground zero
- Highly analytical with an intuitive grasp of funnel optimization, segmentation, attribution, and lifecycle performance metrics
- Proven expertise in leveraging AI and data science models for personalized lifecycle marketing, including recommendation engines and predictive triggers that generate incremental LTV and customer engagement
- Strong proficiency with marketing automation, CRM, and analytics platforms (e.g., HubSpot, Braze, Iterable, Google Analytics, AI/ML tools)
- Strategic thinker with a hands-on approach—comfortable moving between big-picture vision and tactical execution
- Excellent communicator and collaborator, skilled at influencing cross-functional stakeholders and executive leaders
- Experience in a product-led growth environment, building compelling customer experiences to accelerate growth
Responsibilities
- Lead, mentor, and develop a team of lifecycle marketers, fostering a data-driven and innovative culture
- Architect and execute comprehensive growth strategies for customer acquisition, onboarding, engagement, retention, and win-back—using advanced analytics and AI-driven insights at every stage
- Leverage AI and machine learning tools to personalize customer journeys, optimize segmentation, and automate lifecycle touchpoints for maximum impact
- Build and maintain a robust analytics framework to measure, report, and optimize key growth metrics (CAC, retention, churn, LTV), and translate insights into actionable strategies
- Champion experimentation and continuous optimization through A/B testing, funnel analysis, and predictive modeling, ensuring SimplePractice remains at the forefront of marketing innovation
- Collaborate cross-functionally with Product, Sales, Customer Success, and Marketing to align growth initiatives and deliver a seamless customer experience
- Deliver messages across the full customer lifecycle (onboarding support, product updates, strategic communications, service outages)
- Collaborate on roadmap prioritization and technical investments that elevate our messaging capabilities
- Ensure we’re leveraging the most cutting-edge tools including the latest in AI to drive efficiency and efficacy
Preferred Qualifications
- Lead a high-impact team at a mission-driven, rapidly growing SaaS company
- Shape the future of private practice for health and wellness professionals nationwide
Benefits
- Medical, dental, vision, life & disability insurance
- 401(k) plan with company match
- Flexible Time Off (FTO), wellbeing days, paid holidays, and summer Fridays
- Mental health resources
- Paid parental leave & Backup Care
- Tuition reimbursement
- Employee Resource Groups (ERGs)