Director of Brand

Summary

Join A Place for Mom as the Director of Brand and help shape the organization's brand strategy. Partner with the VP of Brand & Customer Strategy and CMO to amplify the brand across marketing channels. Build brand awareness among caregivers and healthcare professionals. Develop effective advertising creatives across various media. Extend the brand vision across owned channels and touchpoints. Manage creative, brand strategy, PR, and measurement agencies. Collaborate with cross-functional teams. Oversee the design of key brand assets. Maintain brand guidelines and KPIs. Contribute to the firm's overall performance and growth. This role requires a Bachelor's degree, 10+ years of experience in brand management, and experience in setting creative direction and executing campaigns across marketing channels.

Requirements

• Bachelor's degree required
• 10+ years' experience in brand management and helping build customer centric digital brands
• Experience setting creative direction and executing breakthrough campaigns, including creative and messaging, across marketing channels (paid, owned and earned)
• Experience collaborating cross-functional with acquisition marketing, product team, B2B marketing, etc
• Experience managing external agencies including brand agency, PR agency, and other creative partners
• Fluent in being able to translate and drive growth across brand and performance channels simultaneously
• Experience in customer led organizations and driving real customer insights that drove to breakthrough results; seasoned in managing a brand portfolio within an organization
• Self-motivated and resourceful with the ability to think strategically and work independently; energized about a hands-on and performance-based culture

Responsibilities

• Partner with VP of Brand & Customer Strategy and CMO to amplify overall brand strategy, vision and positioning for APFM across marketing channels
• Build brand awareness and consideration with caregivers, elevate our brand with healthcare professionals, community customers, and home care agencies; accelerate employee passion for A Place for Mom
• Support development of breakthrough and effective advertising creative; social, search, television, affiliate, print, audio/podcast, and direct mail
• Extend and support our brand vision across all owned channels and touchpoints including expression of the brand across our sites, digital environments and within collateral
• Manage creative, brand strategy, PR, and measurement agencies
• Collaborate across cross-functional teams within A Place for Mom including product, tech, content, sales, and performance marketing
• Oversee the design of key brand assets including conference materials, B2B sales materials, thought leadership, social assets, creative copy, etc
• Maintain brand guidelines for A Place for Mom; lead our brand review practice with key partners throughout the organization
• Maintain, further develop and own our brand KPI’s and contribute to firm wide story of performance and growth in conjunction with key measurement partners

Benefits

• Base Salary: $150k - $180k
• Bonus: 30% annual bonus
• Benefits: 401(k) plus match
• Dental Insurance
• Health Insurance
• Vision Insurance
• Paid Time Off