Director of Communications

Summary

Join Carrot Fertility as their results-driven Director of Communications! Lead and execute the external communications strategy, overseeing media relations, executive thought leadership, and social media. Develop and implement communication plans to promote Carrot's mission of fertility care for all. Collaborate with cross-functional teams and manage the PR agency. This role offers the chance to shape Carrot's communication strategy in a dynamic environment. The ideal candidate will have 10-12 years of communications experience, strong media relationships, and exceptional writing skills. Carrot offers a comprehensive compensation and benefits package.

Requirements

• 10-12 years of communications experience, including executive thought leadership, earned and owned media, etc
• Strong media relationships across business, trade, and consumer outlets
• Exceptional communicator with excellent writing skills and attention to detail
• Ability to distill complex data and research into clear, compelling content
• Strong knowledge and understanding of current trends in healthcare and media
• Excellent organizational and project management skills and ability to meet deadlines
• Comfort with the ambiguity inherent in a fast-paced startup environment

Responsibilities

• Set and execute a data-driven communication strategy aligned with company goals
• Develop executive communication campaigns with clear KPIs that drive long-term business success
• Lead executive thought leadership opportunities, including media interviews, op-eds, social media, speaking engagements, and awards
• Identify relevant news angles and develop proactive communication plans
• Write and distribute pitches, press releases, and announcements
• Organize press events, prepare executive spokespeople, and create briefing materials
• Develop original surveys and own report writing. Leverage data-driven insights to pitch media and reach other key audiences, including customers, prospects, and members
• Manage our PR agency partner to enhance executive visibility and media exposure
• Foster collaboration across departments to align communications with business goals
• Seek new channels, partnerships, and initiatives to expand Carrot’s reach
• Optimize resource allocation for communication initiatives, balancing budget, talent, and timelines
• Proactively identify and address potential roadblocks, risks, and reputation challenges
• Foster relationships with existing healthcare, business, and technology press, and expand media relationships to new outlets and contacts
• Own outcomes and results, addressing challenges proactively and adjusting strategies as needed
• Regularly measure and report on communications performance using defined metrics

Preferred Qualifications

• Experience in healthcare and/or workplace benefits
• Global PR background
• Experience managing external partners, including PR agencies and freelance writers
• Crisis and issues management experience
• In-house PR or media experience

Benefits

• Health and wellness benefits
• Retirement savings plans
• Short- and long-term incentives
• Parental leave
• Family-forming assistance
• Competitive compensation package