Senior Director, Communications & Content

Summary

Join Carrot, a leading global fertility and family-building healthcare platform, as their new Senior Director of Communications and Content. You will lead Carrot’s external communications and content strategy, overseeing a team and collaborating with cross-functional teams. Responsibilities include developing and executing a cohesive communications and content strategy, setting the tone and voice for all content, managing media relations, and directing a team. The ideal candidate will have 13-15 years of communications experience, proven ability to lead strategic programs, exceptional writing skills, and experience in healthcare. Preferred qualifications include experience in workplace benefits and a global PR background. Carrot offers a competitive compensation package and a holistic Total Rewards package.

Requirements

• 13-15 years of communications experience, including executive thought leadership, earned and owned media, etc
• Proven ability to lead strategic communications and content programs that drive visibility and engagement
• Exceptional writing skills that allow you to be prolific, speedy, and consistent across channels and assets
• Experience in healthcare
• Strong media relationships across business, healthcare, and consumer outlets
• Exceptional communicator with excellent writing skills and attention to detail
• Strong knowledge and understanding of current trends in healthcare and media
• Excellent organizational and project management skills and ability to meet deadlines
• Ability to distill complex data and research into clear, compelling content
• Comfort with the ambiguity inherent in a fast-paced environment

Responsibilities

• Develop and execute a cohesive communications and content strategy aligned with company goals
• Set the tone and voice for all content at Carrot, including thought leadership, campaigns, SEO content, and branded storytelling
• Ensure consistency in messaging and voice across all external content formats
• Lead executive visibility efforts across earned, owned, and social channels
• Partner with internal teams and agency partners to identify stories that resonate with target audiences, including prospects, customers, and the press
• Manage media relations, including pitching, press releases, briefings, and events
• Oversee the development of original surveys, reports, and data-driven storytelling initiatives
• Direct a small but mighty team, including a Content Marketing Manager and Senior SEO Manager
• Manage our PR agency to enhance executive visibility, brand awareness, and media exposure
• Organize press events, prepare executive spokespeople, and create briefing materials
• Proactively identify and address potential roadblocks, risks, and reputation challenges
• Seek new channels, partnerships, and initiatives to expand Carrot’s reach
• Report on media and content effectiveness, using insights to make recommendations for new content and topics
• Identify new channels, formats, and partnerships that expand Carrot’s reach and relevance
• Optimize resource allocation for communication initiatives, balancing budget, talent, and timelines
• Foster relationships with existing top-tier media outlets across healthcare, business, and technology press, and expand media relationships to new outlets and contacts
• Regularly measure and report on communications performance using defined metrics

Preferred Qualifications

• Experience in workplace benefits
• Global PR background
• In-house PR or media experience
• Familiarity with social media, content, SEO, and email marketing tools, such as Hootsuite and Marketo

Benefits

• Health and wellness benefits
• Retirement savings plans
• Short- and long-term incentives
• Parental leave
• Family-forming assistance
• Competitive compensation package