Product Marketing Director

Summary

Join Spring Health's mission to revolutionize mental healthcare! As the Director of Product Marketing, you will lead and scale the go-to-market (GTM) team, developing and executing a world-class GTM strategy for new innovations. You'll partner with cross-functional teams (product, sales, customer success, etc.) to drive adoption and revenue growth. This strategic leadership role requires building and optimizing a scalable GTM process, ensuring alignment and high-impact product launches. You will also define and evolve core messaging, lead and mentor a team, and conduct market research and competitive analysis. The ideal candidate possesses extensive B2B SaaS experience in high-growth environments and a proven track record of successful GTM strategy execution.

Requirements

• 10+ years of experience in product marketing, GTM strategy, or related roles within B2B SaaS, preferably in high-growth environments
• Proven track record in developing and executing GTM strategies that drive measurable business impact
• Deep expertise in positioning, messaging, and storytelling, with the ability to simplify complex ideas into compelling narratives
• Strong leadership experience, including building and scaling product marketing teams
• Excellent cross-functional collaboration skills, with the ability to align and influence stakeholders across sales, product, and marketing
• Experience in market research, competitive analysis, and customer insights to inform product strategy and GTM execution
• Highly analytical mindset, with experience leveraging data to drive decision-making
• Exceptional communication and presentation skills

Responsibilities

• Develop and implement a scalable go-to-market (GTM) framework that supports a high volume of product innovations and launches
• Partner closely with product management to deeply understand the product roadmap and proactively develop positioning and messaging for new features and offerings
• Ensure cross-functional alignment across product, sales, customer success, and marketing to drive a unified approach to launching and sustaining product success in the market
• Establish and track key GTM metrics and KPIs, optimizing processes to drive revenue impact, adoption, and market penetration
• Define and evolve the core messaging and value proposition for Spring Health’s platform, ensuring it resonates with key audiences, including employers, health plans, and members
• Develop compelling storytelling frameworks and strategic narratives that differentiate Spring Health in the market
• Ensure consistency in messaging across all touchpoints, including website, sales materials, enablement content, and customer-facing assets
• Lead, mentor, and grow a team of high-performing product marketers, fostering a culture of collaboration, innovation, and excellence
• Establish best-in-class product marketing practices, including standardized GTM playbooks, launch strategies, and enablement resources
• Provide thought leadership and coaching to elevate the product marketing function within Spring Health
• Own and drive market research and competitive intelligence, ensuring a deep understanding of customer needs, industry trends, and competitor positioning
• Partner with research and data teams to uncover actionable insights that inform product strategy and messaging
• Develop frameworks for ongoing competitive differentiation, enabling sales and marketing teams with insights that drive compelling value-based selling
• Work closely with audience-focused product marketers to ensure sales and customer success teams are armed with the right content, training, and tools to articulate the value of Spring Health’s offerings effectively
• Create compelling sales narratives, battlecards, pitch decks, and objection-handling guides that support sales execution
• Collaborate with the growth marketing team to build content that supports lead generation and pipeline-building efforts

Benefits

• Health, Dental, Vision benefits start on your first day at Spring
• You and your dependents also receive access to One Medical accounts HSA and FSA plans are also available, with Spring contributing up to $1K for HSAs, depending on your plan type
• Employer sponsored 401(k) match of up to 2% for retirement planning
• A yearly allotment of no cost visits to the Spring Health network of therapists, coaches, and medication management providers for you and your dependents
• We offer competitive paid time off policies including vacation, sick leave and company holidays
• At 6 months tenure with Spring, we offer parental leave of 18 weeks for birthing parents and 16 weeks for non-birthing parents
• Access to Noom, a weight management program—based in psychology, that’s tailored to your unique needs and goals
• Access to fertility care support through Carrot, in addition to $4,000 reimbursement for related fertility expenses
• Access to Wellhub, which connects employees to the best options for fitness, mindfulness, nutrition, and sleep in one subscription
• Access to BrightHorizons, which provides sponsored child care, back-up care, and elder care
• Up to $1,000 Professional Development Reimbursement a year
• $200 per year donation matching to support your favorite causes