Demand Generation Director

Summary

Join Veracode, a multi-award-winning leader in Application Risk Management, as their Director, Global Demand Generation! This role involves developing and executing comprehensive marketing programs to drive brand awareness and revenue. You will manage a team, focusing on strategy and execution of multi-channel demand generation campaigns. The ideal candidate possesses a strategic mindset, excellent project management skills, and extensive B2B integrated marketing experience. This remote-friendly position reports to the CMO and requires some travel. Veracode offers a competitive compensation and benefits package.

Requirements

• 8+ years of B2B marketing with at least 5 years focused on demand generation, preferably in the cybersecurity industry
• Proven track record of designing and executing successful demand campaigns that drive measurable pipeline and revenue, meeting or exceeding expectations
• Strong strategic thinking and ability to translate business objectives into effective marketing campaigns
• Deep understanding of the cybersecurity landscape, buyer personas and purchasing processes
• Solid understanding and experience across marketing channels & programs including paid media, search, social, email, nurture/drip, web, webinars, gifting, chat, events, PR, AR, and more
• Experience leveraging account-based methodologies and buyer journeys
• Experience with marketing automation platform, Marketo and CRM systems
• Proficiency in data analytics with the ability to confidently communicate insights at the tactic, channel, program, team, and corporate level
• Positive, problem-solving, growth mindset
• Bachelor’s degree in marketing, business administration or related field

Responsibilities

• Translate business objectives and marketing priorities into effective marketing program goals and manage end-to-end execution across multiple channels
• Design and implement multi-channel demand generation campaigns, specifically targeted to cybersecurity buyers and influencers
• Leverage product positioning, market research and analysis, including persona research and intent data, to align key messages and creative with optimal marketing channels at the right buying stage
• Develop compelling content and messaging that addresses the unique pain points and concerns of Veracode Ideal Customer Profiles (ICP)
• Manage the marketing funnel from awareness, through qualification, optimizing conversion rates at each stage
• Collaborate closely with internal stakeholders and external resources to create detailed project plans, enablement, timelines, and budgets for each initiative
• Leverage data-driven insights to communicate performance, uncover opportunities, and recommend optimizations
• Plan and execute digital programs including webinars, virtual events and industry conferences
• Drive strategies for continuous testing and improvement
• Stay in close alignment and communication with sales leaders, regional marketing leaders, product marketing, content writers, enablement, marketing operations, and more
• Work closely with sales to ensure alignment on lead quality scoring, and handoff processes
• Improve operational processes and streamline campaign and program production
• Be an excellent people leader and communicator

Benefits

• Outstanding Medical, Dental, and Vision Coverage to meet all your healthcare needs
• Wellness benefits to help you focus on what’s most important
• ���Take What You Need” time off policy
• Extensive development and training offerings to help you grow your career at Veracode
• Generous 401k match to help save for your future
• Amazing community of professionals who take pride in what we do every day