Director of Demand Generation - B2B Events

Summary

Join a B2B SaaS company as their Director of Demand Gen, leading the strategy and execution of multi-channel marketing campaigns to drive revenue growth. This fully remote Canada-based role requires 10+ years of marketing experience with a focus on demand generation. You will manage paid search, ABM, SEO, outbound, and website conversion optimization, working closely with sales and product teams. The ideal candidate possesses strong analytical skills, expertise in various marketing channels, and experience with marketing automation tools. The salary range is $150K-$165K with a $200K OTE.

Requirements

• 10+ years of marketing experience, with 5-8 years leading demand gen
• Deep expertise in paid media, SEO, ABM, and lifecycle marketing
• Strong analytical skills with a data-driven mindset
• Hands-on experience with marketing automation and sales tools
• Excellent communicator and cross-functional collaborator

Responsibilities

• Developing and executing demand gen strategies to hit revenue goals
• Managing multi-channel campaigns (PPC, LinkedIn Ads, ABM, SEO, etc.)
• Optimizing lead generation, conversion rates, and marketing spend
• Aligning with sales to ensure high-quality leads and pipeline growth
• Leveraging martech tools (HubSpot, Salesloft, SEMrush, etc.) to capture demand

Benefits

• Fully Remote
• $150,000 - $165,000 a year