Director Of Ecommerce

Summary

Join Sundays for Dogs, a venture-backed direct-to-consumer brand, as their Director of Ecommerce! This newly created role will lead the digital product strategy, overseeing the transition to Shopify and optimizing the ecommerce experience. You will own the digital product roadmap, focusing on conversion rate optimization, churn reduction, and overall user experience enhancement. This fully remote US-based position reports to the SVP of Marketing and involves leading a team of engineers, with the opportunity to hire a digital designer. Success will be measured by key performance indicators (KPIs) such as conversion rate, churn, and revenue growth. The role requires strong leadership, data-driven decision-making, and collaboration across multiple teams.

Requirements

• Experience working for a direct-to-consumer ecommerce brand (minimum $50M revenue)
• Strong background in conversion rate optimization, ecommerce checkout flows, subscription management, churn prevention, and retention strategies
• Proven track record in digital product strategy, with a strong ability to define and execute website enhancements
• Experience working on the Shopify platform, with recent hands-on experience
• Strong understanding of UX/UI design principles and their impact on conversion and retention
• Data-driven mindset with the ability to analyze performance metrics and drive optimization
• Deep understanding of marketing strategies and how they integrate with ecommerce

Responsibilities

• Own the Digital Product Roadmap: Strategically map out website changes to enhance user experience and drive key business objectives
• Conversion Optimization & Retention Strategy: Improve conversion rates independent of paid media, reduce churn, and increase engagement through UX enhancements
• Shopify Implementation: Lead the transition to Shopify while ensuring a seamless customer experience and retention strategy
• Data-Driven Decision Making: Establish key performance indicators (KPIs) such as conversion rate, churn, and revenue growth. Develop a cadence for tracking and iterating on insights
• A/B Testing & Experimentation: Execute experiments to drive incremental improvements in conversion, leveraging analytics and insights to optimize the funnel
• Cross-Functional Leadership: Collaborate with marketing, data, CX, and operations teams to ensure cohesive execution of ecommerce initiatives
• Strategic Prioritization: Act as the strategic decision-maker for ecommerce priorities, ensuring initiatives align with business goals and drive measurable impact
• UI/UX Product Design Leadership: Lead digital product design initiatives, ensuring an intuitive and conversion-focused user experience
• Harmonize Marketing & Data: Bridge the gap between creativity and analytics, ensuring a well-balanced approach to ecommerce growth

Benefits

• Remote-first culture – work from anywhere!
• Unlimited PTO – we trust you to take the time you need
• Equity program – a chance to own part of the company!
• 401k plan with employer match – invest in your future
• Annual work-from-home stipend – set up your workspace for success
• Competitive Medical, Dental, Vision plans – company covers 80%
• Sundays subscription for your pup! – because we care about your furry friends
• Parental leave & PAWrental leave – support for growing families, both human and pet
• Discounted pet insurance – keep your pets happy and healthy