Director of Growth

Summary

Join Herself Health as their Director of Growth, leading the development and execution of growth strategies to drive patient acquisition and expand their reach in the Medicare and Medicare Advantage markets. You will spearhead multi-channel demand generation campaigns, optimize website user experience, and lead the inside sales team. This role demands a strategic thinker with expertise in growth marketing, data analytics, and team leadership. The position is remote, based in Minnesota, and offers a competitive salary starting at $165,000. The ideal candidate is a results-driven leader with a proven track record in scaling healthcare or consumer-focused businesses. Herself Health fosters a collaborative and innovative culture.

Requirements

• Authorized to work in the United States
• Bachelor's Degree or higher
• Prior experience as a Sr. Manager or higher
• Experience in building in-market and community partnerships
• Limited domestic travel as needed

Responsibilities

• Develop and execute multi-channel demand generation campaigns across digital and offline channels, including paid media, direct mail, etc. to maximize acquisition and pipeline growth while driving retention and engagement
• Drive website optimization efforts aimed at enhancing user experience, increasing web performance, and improving conversion rates through data-driven A/B testing and CRO strategies
• Laser focuses on patient acquisition and CAC targets that are rooted in best-in-class demand generation practices to develop scalable, repeatable customer acquisition strategies across digital channels
• Develop nurture campaigns that guide new leads through the sales cycle and accelerate acquisition for new sign-ups
• Provide the sales team with the right tools, insights, and collateral to empower them in converting leads into patients
• Establish and track key performance indicators (KPIs) to measure the effectiveness of marketing initiatives
• Measure and optimize Cost Per Acquisition (CPA) and Return on Advertising Spend (ROAS) to ensure efficient spending and high returns
• Provide clear visibility and analytics on funnel metrics, channel performance, and conversion rates, reporting weekly and quarterly on lead generation effectiveness to the leadership team
• Utilize Salesforce for customer relationship management, ensuring accurate tracking and reporting of leads and patient conversions
• Employ Google Analytics and Tableau to analyze website performance, user behavior, and campaign effectiveness, creating dashboards to visualize key metrics
• Leverage marketing automation platforms to streamline campaign execution and lead nurturing processes
• Implement A/B testing and multivariate testing strategies to optimize marketing campaigns and user experiences