Director Growth Marketing

Summary

Join Sanas, a rapidly growing tech company revolutionizing communication with its real-time speech enhancement algorithm, as the Director of Growth Marketing. You will lead a team, develop and execute global marketing strategies across various channels, manage multi-channel campaigns, and oversee campaign tracking and attribution. This role requires a data-driven approach, strong analytical skills, and experience in B2B growth marketing within a high-growth tech company. You will collaborate with Sales, Product, and RevOps teams to achieve measurable business outcomes. The position offers the opportunity to contribute to a groundbreaking technology and work in a fast-paced, results-oriented environment.

Requirements

• 8+ years of experience in B2B growth marketing or demand generation, ideally in a high-growth tech or SaaS company
• Proven track record of owning pipeline and revenue metrics, with a deep understanding of marketing funnel dynamics
• Expertise across performance marketing, lifecycle marketing, website optimization, SEO/SEM, and ABM
• Strong analytical skills with experience in marketing analytics, A/B testing, and attribution modeling
• Leadership experience managing teams and scaling processes
• Familiarity with marketing tools like HubSpot, Salesforce, Google Analytics, Segment, and others
• Excellent communication and collaboration skills

Responsibilities

• Develop and own the global growth marketing strategy across paid, owned, and earned channels
• Lead and optimize demand generation programs to drive qualified pipeline and revenue
• Manage multi-channel campaigns including paid search, paid social, display, content syndication, SEO, email, and website conversion
• Oversee full-funnel campaign tracking and attribution, working closely with RevOps to ensure accurate reporting and ROI measurement
• Scale Account-Based Marketing (ABM) programs in collaboration with Sales and Product Marketing
• Partner with Product, Brand, and Content teams to deliver consistent messaging and engaging user journeys
• Build and lead a high-performing growth marketing team
• Own the marketing tech stack including automation, analytics, and experimentation tools
• Establish key KPIs and benchmarks for marketing performance; deliver regular reports to the executive team

Preferred Qualifications

• Experience in a PLG (Product-Led Growth) and/or enterprise SaaS environment
• Strong understanding of GTM motion across multiple segments (SMB, Mid-market, Enterprise)
• Experience working closely with Sales and Product to drive GTM alignment