Director of Growth Marketing

Summary

Join Shelf as the Director of Growth Marketing and own the strategy, execution, and optimization of all demand generation programs. You will combine performance marketing skills with funnel thinking to accelerate pipeline, revenue, and customer acquisition. Success will be measured by results, not just leads, playing a vital role in the company's ARR growth trajectory. Key responsibilities include owning the demand engine, funnel optimization and conversion, data-driven decision-making, campaign execution and scale, and martech and automation. The ideal candidate will have 5-7 years of B2B SaaS marketing experience, at least 3 years in a growth or demand generation role, and experience marketing technical products. A proven track record of building demand programs and deep understanding of marketing analytics are essential. Shelf offers a competitive salary, generous equity, open PTO, comprehensive health and wellness packages, and a remote-NYC Metro Area location with flexibility.

Requirements

• 5–7 years of B2B SaaS marketing experience, with at least 3 years in a growth or demand generation role
• At least 2 years in AI or Data SaaS company
• Experience marketing technical products (AI, ML, data, or developer tools preferred)
• Proven track record of building demand programs that directly contributed to pipeline and revenue
• Deep understanding of marketing analytics, attribution, and ROI
• Hands-on experience with tools like HubSpot, Salesforce, Google Ads, LinkedIn Campaign Manager, Clearbit, etc
• Agile mindset — thrives in a fast-paced, experiment-heavy, test-and-learn culture
• Bachelor's degree

Responsibilities

• Design and lead full-funnel growth campaigns across paid, organic, outbound, and partner channels
• Build scalable acquisition programs using SEO, SEM, paid social, content syndication, email, ABM, and events
• Partner closely with Sales and RevOps to define and hit pipeline goals
• Map and optimize every stage of the funnel — from first touch to SQL
• Continuously test and improve landing pages, CTAs, forms, and nurture sequences to maximize conversion rates
• Own attribution strategy, reporting, and feedback loops
• Set clear KPIs (CAC, MQL to SQL, cost-per-pipeline, LTV:CAC) and measure performance with precision
• Use data to diagnose performance gaps, run experiments, and iterate fast
• Build dashboards to communicate marketing impact to stakeholders
• Lead integrated campaign development in collaboration with content, design, and product marketing
• Launch growth plays tied to personas, use cases, and verticals
• Identify and test new channels or tactics (e.g., LinkedIn Ads, conversational marketing, webinars, community)
• Own the marketing tech stack (HubSpot/Marketo, LinkedIn Ads, Google Ads, Clearbit, Segment, etc.)
• Automate workflows for lead scoring, routing, and nurturing
• Ensure data hygiene and alignment with sales systems (e.g., Salesforce)

Benefits

• Competitive salary: $180,000 + variable
• Generous equity grant in the form of company stock options
• Team-wide aligned values and goals
• Open PTO
• Comprehensive health and wellness packages