Growth Marketing Director

Summary

Join AssistIQ, a company transforming surgical and procedural supply management with its AI-powered platform, as their Growth Marketing Lead. You will build and optimize the demand-generation and lifecycle marketing engine, acting as the connective tissue across teams. Responsibilities include owning demand generation, leading strategic Account-Based Marketing (ABM) initiatives, driving lifecycle marketing, planning and executing marketing events, building and managing the marketing technology stack, and championing data and insights. You will collaborate with external partners and internal teams to ensure campaigns are aligned and effective. This role requires 5-10 years of experience in growth marketing within B2B enterprise SaaS, strong analytical skills, and a collaborative mindset. The ideal candidate will have familiarity with healthtech marketing and a passion for transforming healthcare through technology.

Requirements

• 5–10 years in growth marketing, demand generation, or lifecycle marketing in B2B enterprise SaaS
• Proven success in building and scaling programs inbound marketing playbooks that drive measurable growth and retention. This includes hands-on experience with marketing technology tools such as HubSpot, Salesforce, and AI-driven enrichment and analytics. You also have an appetite to rewrite this playbook in the AI era that fits with AssistIQ as a company selling into health systems
• Strong analytical and data skills, able to surface insights and turn them into action
• A collaborative, entrepreneurial mindset, ready to partner across teams and with external creative resources
• Comfort in a dynamic environment, resourceful, proactive, and always learning
• A passion for transforming healthcare through technology and data
• Excellent communication skills and a bias for action

Responsibilities

• Own demand generation: Direct, launch, and optimize campaigns that build pipeline and drive revenue, partnering heavily with our fractional external marketing studio, Super Green. Ultimately, this role is responsible for generating a pipeline that is aligned with AssistIQ’s ideal customer profile. We recognize that the leading indicators for that pipeline — conventionally MQLs, SALs, demos — are changing throughout marketing. So we are looking for a collaborative leader that will help us define what pre-pipeline KPIs are most predictive of revenue growth
• Lead strategic Account-Based Marketing (ABM) initiatives to drive pipeline growth and deepen engagement with high-value target accounts
• Drive lifecycle marketing: Maintain and refine marketing programs that support the full customer journey, from acquisition to onboarding, engagement, and retention
• Plan and execute events, webinars, and field marketing activities to build brand awareness and generate pipeline, overseeing budget and spend to ensure maximum ROI
• Build on the martech stack: Evaluate, implement, and manage marketing technology tools such as CRM, automation, and AI-powered solutions to power efficient, scalable growth. At AssistIQ, there is no incumbent stack to disassemble. It’s an opportunity to build a truly modern stack, and an executive team that recognizes the need for fresh thinking in this area
• Be the data and insights champion: Build dashboards, analyze performance, and translate analytics into actionable recommendations that drive measurable improvements in conversion and pipeline performance
• Stay connected to the customer and partner closely with sales, product, and customer success to ensure marketing campaigns directly support revenue goals, address real-world needs, and evolve with insights from the field
• Be the internal marketing orchestrator: Collaborate with external strategic and creative partners, leadership, and cross-functional teams to ensure campaigns are aligned, on-brand, and effective
• Move fast and iterate often: Prioritize speed and experimentation while staying focused on delivering results
• Marketing Org Structure: This role may help define the marketing org structure, both internally and with Super Green, our fractional external studio. You will help design, steer  and drive the future of AssistIQ's marketing organization

Preferred Qualifications

Strong bonus: familiarity with the dynamics of B2B marketing in the healthtech environment, particularly working with or marketing to health systems

Benefits

• Health insurance & Pension Plan
• US remote position or Columbus, OH hybrid
• 3 weeks of vacation
• 10 sick days
• Flexible work hours