Director Of Industry Engagement

Summary

Join Afresh, a company dedicated to eliminating food waste and making fresh food accessible, as the Director of Industry Engagement. This role involves serving as the company's industry liaison, providing market insights to shape Afresh's strategy. You will cultivate relationships with industry associations and key contacts, generate leads at industry events, and develop engagement strategies. Collaboration with cross-functional teams and leadership is crucial. This position requires a seasoned grocery professional with extensive experience in merchandising, marketing, operations, or IT. The ideal candidate will possess strong communication skills and a deep understanding of the grocery industry landscape.

Requirements

• Minimum of 10 years of experience in the Grocery retail space or Grocery tech
• Strong understanding of the grocery industry landscape, trends, and market dynamic; brings an existing network with them
• Excellent communication and interpersonal skills; able to build and maintain relationships with industry experts, partners, and media contacts
• Understanding of media landscape, industry associations, story pitching, and managing media coverage
• Experience working collaboratively with cross-functional teams like Sales, Marketing, and Implementation for industry-specific initiatives

Responsibilities

• Cultivate relationships with industry associations, grocery executives, thought leaders, analysts/consultants, and media outlets to cultivate insights and garner content distribution opportunities
• Keep abreast of competition and trends in the grocery industry to identify opportunities that can inform the Afresh’s content, messaging, GTM, and long-term strategy
• Identify and apply to the right stages, events, awards, and thought leadership opportunities for our CEO and Sales team to build Afresh's brand as an AI leader in the grocery industry
• Work directly with our Sr. Demand Marketing Manager to plan Afresh’s presence at industry events focusing on facilitating connections and gathering insights on industry developments
• Support our Sales Directors with building relationships at key customers in support of pipeline growth and deal closure
• Preparing our CEO and Sales team for industry events to ensure successful engagement before, during, and after

Preferred Qualifications

Preferred experience in retail strategy, marketing, merchandising, category management, or distribution