Rocketship Public Schools is hiring a
Director of Marketing and Enrollment

Summary

The Director of Marketing and Enrollment at Rocketship Public Schools leads the strategy to attract prospective students and talent. The role involves designing and deploying targeted recruitment campaigns, overseeing brand development, and providing coaching and development support for enrollment directors in all regions. This position manages a team of three and reports directly to the Chief Communications Officer.

Requirements

• Bachelor’s degree required, master’s degree in applicable field preferred
• Minimum of 7 years of experience in marketing or enrollment management, preferably within the education sector
• Minimum of 3 years of full-time people management

Responsibilities

• Lead development and implementation of enrollment and talent marketing strategy
• Direct annual marketing strategy to successfully drive toward enrollment targets and goals in all five Rocketship regions
• Partner with the Talent team to establish annual marketing strategy to successfully drive toward hiring goals
• Direct media plans and place media buys across media markets and media channels to support enrollment and talent recruitment campaigns
• Track and report out on key performance indicators across the full enrollment funnel from awareness building to lead generation to application acquisition and enrollment conversion
• Collaborate with the Chief Communications Officer to develop comprehensive brand development plans and enhance our brand positioning
• Ensure consistent branding across all platforms, aligning with the national brand strategy and guidelines
• Oversee creative team responsible for managing all our digital channels including website, social media, and blog
• Conduct audience research to regularly evaluate brand health and use insights to inform and refine marketing strategies
• Partner with the Strategy and Data teams to develop annual enrollment goals and improve performance tracking systems
• Analyze enrollment data to identify trends and opportunities, providing regular reports and actionable insights to regional and national leadership
• Immerse yourself in three distinct relationship management systems (Hubspot, SchoolMint, Powerschool) and lead integration and optimization efforts across all three platforms
• Develop marketing and enrollment muscle on your team and with leaders in the network
• Manage and develop a diverse team of three with an inclusive, high-performance culture
• Lead community of practice with (5) regional leaders responsible for enrollment health in each Rocketship region, providing targeted professional development to build capacity and enrollment expertise
• Collaborate with other network leaders to identify innovative opportunities to harness the power of marketing to advance our mission and impact goals

Preferred Qualifications

Experience with Hubspot, Schoolmint, and/or PowerSchool is strongly preferred

Benefits

Compensation: Commensurate with qualifications and experience, plus excellent health and wellness benefits, 403b retirement plan, flexible spending account (FSA), and generous paid time off