Foodsmart is hiring a
Director of Lifecycle Marketing

Summary

The Director of Lifecycle Marketing at Foodsmart will drive member engagement and retention by designing targeted email and SMS campaigns, optimizing communication strategies, leveraging data-driven insights, overseeing key marketing platforms, and serving as a lead stakeholder on CDP/CRM development.

Requirements

• Extensive experience in lifecycle marketing with a focus on member engagement and retention
• Expertise in managing and utilizing email and SMS marketing platforms (ESP) to drive targeted campaigns
• Strong analytical skills with the ability to derive actionable insights from data
• Excellent communication and leadership skills, with a proven ability to collaborate effectively with product and technical teams
• Experience with CRM systems and customer data platforms, particularly in building and optimizing these systems

Responsibilities

• Own the Campaign Strategy for Enrolled Members: Design and implement targeted email and SMS campaigns, utilizing segmentation strategies to deliver personalized content that resonates with our diverse member base
• Optimize Member Communication: Oversee the development and execution of communication plans for members at various stages of their journey, from initial sign-up through ongoing engagement
• Leverage Data-Driven Insights: Monitor, analyze, and report on engagement metrics and retention rates, using these insights to continuously improve lifecycle marketing initiatives
• Oversee Our Key Marketing Platforms: Leverage and manage ESP platforms to drive member engagement and retention, ensuring optimal use of these tools for lifecycle marketing efforts
• Serve as Lead Stakeholder on CDP/CRM Development: Partner closely with our Product and Engineering teams to develop and iterate on a best-in-class CDP that will serve as the foundation for your segmentation strategies

Benefits

• Remote-First Company
• Unlimited PTO
• Flexible & remote location (Bay Area preferred)
• Healthcare Coverage (Medical, Dental, Vision)
• 401k, bonus, & stock options
• Commuter benefit
• Gym reimbursement