Remote Director of Lifecycle Marketing

Summary

The Director of Lifecycle Marketing at Foodsmart will drive member engagement and retention by designing targeted email and SMS campaigns, optimizing communication strategies, leveraging data-driven insights, overseeing key marketing platforms, and serving as a lead stakeholder on CDP/CRM development.

Requirements

• Extensive experience in lifecycle marketing with a focus on member engagement and retention
• Expertise in managing and utilizing email and SMS marketing platforms (ESP) to drive targeted campaigns
• Strong analytical skills with the ability to derive actionable insights from data
• Excellent communication and leadership skills, with a proven ability to collaborate effectively with product and technical teams
• Experience with CRM systems and customer data platforms, particularly in building and optimizing these systems

Responsibilities

• Own the Campaign Strategy for Enrolled Members: Design and implement targeted email and SMS campaigns, utilizing segmentation strategies to deliver personalized content that resonates with our diverse member base
• Optimize Member Communication: Oversee the development and execution of communication plans for members at various stages of their journey, from initial sign-up through ongoing engagement
• Leverage Data-Driven Insights: Monitor, analyze, and report on engagement metrics and retention rates, using these insights to continuously improve lifecycle marketing initiatives
• Oversee Our Key Marketing Platforms: Leverage and manage ESP platforms to drive member engagement and retention, ensuring optimal use of these tools for lifecycle marketing efforts
• Serve as Lead Stakeholder on CDP/CRM Development: Partner closely with our Product and Engineering teams to develop and iterate on a best-in-class CDP that will serve as the foundation for your segmentation strategies

Benefits

• Remote-First Company
• Unlimited PTO
• Flexible & remote location (Bay Area preferred)
• Healthcare Coverage (Medical, Dental, Vision)
• 401k, bonus, & stock options
• Commuter benefit
• Gym reimbursement