Marketing Director

Summary

Join Glooko as an experienced GLS Marketing Director to spearhead growth marketing initiatives, elevate industry presence, and drive engagement through clinical trials, real-world data, and strategic partnerships.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field
• 7+ years of marketing experience, focusing on healthcare, life sciences, and digital marketing
• Proven track record of successful go-to-market (GTM) strategies, event coordination, and multi-channel marketing
• Experience with HubSpot, Salesforce, and other CRM tools to manage campaigns and leads
• Strong written and verbal communication skills, particularly in content development and messaging consistency
• Ability to work independently in a fast-paced, dynamic environment while managing multiple priorities

Responsibilities

• Create content for sales presentations, collateral and thought leadership events including webinars on our life sciences capabilities and differentiators
• Identify and track market trends and competitors
• Create ongoing market updates for sales and for Glooko leadership on customer and partner trends
• Manage event-generated leads by importing them into Salesforce and accurately tagging them with the appropriate campaign source
• Track event performance, including leads and opportunities created, ensuring precise attribution to specific events
• Provide stakeholders with regular updates and performance reports on lead generation, and marketing initiatives
• Analyze the impact of marketing efforts and events, offering insights and recommendations for future improvements
• Develop and execute social media strategies to promote events, webinars, and marketing campaigns, ensuring strong engagement across platforms
• Monitor social media interactions and respond promptly to maximize engagement
• Drive field marketing initiatives to increase brand visibility and engagement within targeted markets
• Design and execute account-based marketing (ABM) campaigns to engage key accounts through personalized communications
• Collaborate with sales, product development, and customer support teams to ensure an integrated marketing approach
• Serve as the primary contact for tradeshow organizers, managing all communications related to registration, speaking opportunities, and logistical requirements
• Ensure deadline compliance, handle event registrations, and coordinate schedules for internal and external attendees
• Liaise with booth logistics vendors to manage setup and teardown, ensuring smooth on-site operations
• Oversee shipment and receipt of marketing materials and collateral for events
• Identify and secure speaking opportunities at trade shows, webinars, and digital events
• Coordinate with internal subject matter experts to prepare presentations and materials
• Brief and prepare speakers for all sessions, ensuring alignment with event goals and audience expectations
• Collaborate with the marketing team to develop and execute pre-event campaigns across digital, email, and social media channels to drive interest and booth traffic
• Plan and implement post-event follow-up campaigns to nurture leads and convert them into sales opportunities

Preferred Qualifications

• Experience in B2B marketing, focusing on growth companies or startups
• Passion for improving health outcomes and supporting the diabetes community