Remote Director of Marketing

Summary

Join Data Society Group as an action-oriented Director of Marketing to drive lead generation and sales opportunities through comprehensive performance marketing strategies.

Requirements

• 5+ years of experience in B2B marketing and 2+ years of team leadership
• Deep knowledge of targeted lead generation and track record exceeding lead generation goals
• Experience developing, nurturing, and managing opportunities with a proven track record of managing and scaling successful campaigns
• Expertise in at least 2 digital marketing channels
• Experience with HubSpot is preferred
• Strong analytical skills with experience using marketing analytics and data visualization tools to assess marketing activities
• Strong writing abilities, with the ability to translate technical materials and concepts into buying facing communications
• Basic design capabilities to create and adapt marketing materials within brand guidelines
• Excellent communication and interpersonal skills, with the ability to work effectively with cross-functional teams
• Tech-savvy, capable of troubleshooting marketing and sales technology challenges
• Proficiency in Microsoft Office (Outlook, Word, Excel, PowerPoint) or Google Tools (Gmail, Docs, Sheets, Slides)

Responsibilities

• Develop and execute comprehensive performance marketing strategies to drive lead generation and sales opportunities
• Utilize data-driven insights to optimize campaigns across various channels, including SEM, PR, social media, email marketing, and content marketing
• Develop and implement lead nurturing programs to engage and convert prospects throughout the sales funnel
• Manage end-to-end campaign processes, including planning, execution, tracking, and analysis
• Use your strong understanding of B2B sales and marketing principles to identify and prioritize opportunities to execute against
• Monitor and analyze marketing performance metrics. Prepare regular reports and dashboards to track key performance indicators (KPIs) and provide actionable insights to improve campaign effectiveness
• Manage the marketing budget efficiently, ensuring optimal allocation of resources across various initiatives

Benefits

• Full benefits including health, medical, dental, short and long-term disability, and life insurance
• 401k
• Transit subsidy
• Unlimited PTO
• 15 paid holidays during 2024