Director of Marketing

Summary

Join Digimarc Corporation as Director of Marketing and lead the strategy and execution of marketing efforts for a fast-growing SaaS company. Build the brand, drive demand generation, and position Digimarc as a market leader. This role combines strategic vision with hands-on execution, leveraging AI tools and managing freelancers. Collaborate with Sales, Product, and Customer Success teams. The position requires 25% travel. This is a unique opportunity for someone who loves to take ownership, drive strategy, and execute tactically—all while making a significant impact on our brand and growth. The compensation range is $200,000-$230,000 a year with a 20% bonus and restricted stock units.

Requirements

• 8+ years of experience in B2B marketing, with a proven track record in demand generation and driving measurable results in a SaaS environment
• Expertise in planning, managing, and executing: SEO and SEM (e.g., Google Ads, analytics tools) Social media (content creation, platform management: LinkedIn, TikTok, Instagram, etc.) Email marketing (nurturing campaigns, automation) Digital campaigns (LinkedIn Campaign Manager, retargeting, etc.)
• Strong analytical skills, with the ability to translate data into actionable insights and strategies
• Excellent project management and communication skills, with the ability to lead cross-functional initiatives
• Creative thinker who can balance big-picture vision with hands-on execution

Responsibilities

• Craft and maintain a clear, consistent brand narrative that resonates with our target market
• Develop compelling content that showcases customer success, product value, and industry insights—brought to life through strong messaging and impactful visuals
• Own and optimize our core digital marketing channels—including SEO, content marketing, email, paid media, and marketing automation—to support our focused go-to-market strategy
• This role is accountable for improving performance across key metrics such as CAC, LTV, and conversion rates to maximize marketing ROI
• Develop and execute programs that amplify our message and reinforce Digimarc’s leadership in our priority domains
• Identify and empower key influencers and early adopters to become vocal advocates
• Through targeted outreach and meaningful engagement, expand our reach, strengthen market trust, and position Digimarc as a category leader

Preferred Qualifications

Experience in a high-growth, entrepreneurial environment is a plus

Benefits

• Comprehensive Benefits Including Medical, Dental, Vision, & Retirement Savings Plan
• Restricted Stock Units
• Flexible Paid Time Off & Holidays
• Life Insurance
• Tuition Reimbursement
• Mentorship Opportunities
• Training & Development
• Remote work