Remote Director of Marketing

Summary

Join EasyLlama as the Head of Marketing and own the entire marketing function, focusing on customer experience across all customer segments. You will design, implement, and scale marketing programs for measurable growth, collaborating with Sales, Product Management, and Customer Experience teams. Responsibilities include demand generation, customer lifecycle marketing, data-driven experimentation, channel strategy, digital presence management, and performance reporting. You will also build and lead a high-performing marketing team. EasyLlama offers a flexible, fully remote work environment with competitive compensation and benefits.

Requirements

• 8+ years of experience in B2B SaaS marketing, with a focus on demand generation, customer lifecycle marketing, and driving measurable growth across the customer journey
• Advanced skills in using analytics, A/B testing, and marketing attribution to inform strategies and optimize campaigns for key growth metrics like CAC, CLV, and retention rates
• Hands-on experience managing and optimizing digital channels, including paid search, paid social, SEO, email, and marketing automation
• Proven ability to design and implement campaigns that activate, engage, and retain customers across distinct segments (SMB, Mid-Market, Enterprise)
• Strong interpersonal skills and a track record of working cross-functionally with sales, product, and CX teams to align on shared objectives
• Demonstrated ability to implement and scale marketing tools, workflows, and processes that drive operational efficiency and ROI tracking
• Experience hiring, developing, and leading high-performance marketing teams, fostering a culture of excellence and innovation
• Able to craft strategies that balance creative vision with tactical execution to achieve measurable outcomes

Responsibilities

• Develop and execute multi-channel lead generation strategies tailored to SMB, Mid-Market, and Enterprise audiences, balancing automated and high-touch approaches to maximize pipeline growth
• Design and optimize lifecycle campaigns that drive activation, reduce churn, and increase customer lifetime value (CLV) by engaging customers at every stage of their journey
• Implement robust testing agendas (A/B tests, campaign optimizations) to refine messaging, targeting, and channel strategies, improving acquisition costs (CAC) and ROI
• Support and manage our messaging to channel partners while also optimizing the marketing channel mix
• Oversee our digital footprint online across all digital channels, with the most critical being our website. Ensure all digital assets meet the buyer where they are and create the best experience possible
• Work with analytics to track, measure, and communicate marketing performance, including key metrics like CAC, CLV, retention rate, churn rate, and campaign ROI
• Establish and evolve our company narrative and product positioning as we move from a single product offering to a broader platform offering. Establish a POV on whether we are operating within an existing category or creating our own
• Grow our overall brand awareness in the markets we care most about but also establish and evolve our brand as a competitive differentiator within the market. Ensure our brand voice and tone remain consistent across all channels and customer touchpoints
• Partner with sales, product, and CX teams to align marketing efforts with broader business objectives, particularly in achieving sales enablement and customer success outcomes
• Build a foundation of marketing tools, workflows, and automation systems to drive efficiency and enhance insights
• Hire, mentor, and lead a high-performing marketing team, fostering innovation, collaboration, and accountability in pursuit of ambitious growth goals

Benefits

• $220k to $250k OTE
• Flexible, fully remote environment
• 4 Weeks PTO - Recharging is essential. We respect your time off and encourage it
• Competitive employer-sponsored health insurances
• 401(k) + company matching
• Professional development reimbursements
• Monthly remote work stipend
• Annual wellness stipend
• Monthly team events