Remote Director of Marketing

Summary

Join EasyLlama as the Director of Marketing to drive growth through innovative marketing strategies, oversee marketing operations, and align efforts with our company's mission to scale revenue and brand presence.

Requirements

• Proven Marketing Leadership: 7-10 years of experience in high-growth B2B SaaS startups, with a successful track record in demand generation, brand awareness, and revenue growth
• Marketing Strategist: Expertise in creating distinct marketing motions for SMB, Mid-Market, and Enterprise lead generation, combined with strong positioning strategies for industry-specific personas
• Data-Driven and Analytical: A deep understanding of marketing analytics, with experience working with large data sets and measuring campaign performance across different customer segments, industries, and channels
• Marketing Operations Expert: Ability to run agile sprints, prioritize tasks, and analyze the ROI of marketing campaigns
• Cross-Functional Collaboration: Strong collaboration skills, working closely with sales, product, CX, and creative teams to ensure marketing aligns with company goals and product launches
• Charismatic and Strategic People Leader: A thought leader with strong leadership skills, who can inspire and manage high-performance teams with high standards in hiring, performance management, and outcomes
• Innovation and Technology Savvy: A forward-thinking approach, with a deep understanding of emerging marketing technologies (AI, automation) and their applications in driving growth and efficiency

Responsibilities

• Lead Demand Generation: Optimize current marketing channels and develop new demand generation strategies tailored to distinct marketing motions
• Target Market Identification: Identify new target markets for each product and develop detailed marketing plans that drive product adoption and revenue growth
• Marketing Operations: Manage marketing operations to ensure organization, prioritization, and execution of campaigns using agile sprints
• Collaborate Across Teams: Partner closely with sales, product, CX, and creative teams to ensure alignment between marketing efforts and business objectives
• Evaluate Impact of Marketing Programs: Measure the effectiveness of marketing programs by analyzing their impact on key business metrics such as lead flow, customer acquisition cost (CAC), customer lifetime value (LTV), retention, and churn reduction
• Drive New Account Acquisition: Develop strategies for acquiring new logos and driving programmatic growth within existing accounts
• Brand Elevation and Positioning: Lead efforts to elevate EasyLlama's brand positioning as we become a multi-product company, ensuring clear alignment with target audiences and market segments
• People Leadership: Be a charismatic, strategic thought leader who inspires and leads the marketing team, hiring and developing high-performance talent with a commitment to achieving outstanding results

Benefits

• $135,000 to $180,000 (annual salary + bonus)
• Flexible, fully remote environment
• 4 Weeks PTO - Recharging is essential. We respect your time off and encourage it
• Competitive employer-sponsored health insurances
• 401(k) + company matching
• Professional development reimbursements
• Monthly remote work credit