Director of Marketing

Summary

Join Insightec, a growing medical technology company, as the Director of Marketing for the Americas Region. You will lead all downstream marketing activities, driving adoption of disruptive medical technologies. This role requires close collaboration with various teams to execute regional strategies focused on market penetration, revenue growth, and brand awareness. The ideal candidate possesses extensive experience in downstream marketing within the medical device industry and strong leadership skills. You will develop and execute marketing strategies, identify key customer segments, collaborate cross-functionally, and provide sales enablement. Insightec offers a dynamic work environment and is committed to a safe and inclusive workplace.

Requirements

• Minimum 10 years of experience in commercial roles including downstream marketing and sales within the medical device industry
• Proven track record of driving adoption for innovative medical technologies in regional markets
• Demonstrated experience with KOLs and existing users to establish and disseminate clinical, technical, procedural and programmatic best practices
• Strong understanding of regulatory environments in the Americas (e.g., FDA compliance)
• Exceptional leadership skills with experience managing cross-functional teams and external agencies
• Expertise in downstream marketing strategies (customer targeting, product promotion)
• Strong analytical skills for tracking metrics and optimizing campaigns
• Excellent communication skills for stakeholder engagement across regions

Responsibilities

• Develop and execute regional marketing strategies to support product launches and accelerate adoption in the Americas
• Represent the voice of customer for next generation product development
• Engage field organization through field travel to understand the current selling, competitive, physician practices, clinical and healthcare environment and assist in making necessary changes to the clinical curriculum
• Identify key customer segments (e.g., healthcare providers, hospitals) and create targeted campaigns to promote product benefits and value propositions
• Work closely with upstream marketing, R&D, sales, and regulatory teams to align on product positioning, messaging, and go-to-market strategies
• Lead and/or participate in cross functional special project teams
• Provide tools, training, and resources to the sales team to effectively communicate product benefits and close deals
• Assist in evaluating field sales clinical training needs
• Oversee participation in regional trade shows, conferences, and workshops to enhance visibility and engagement
• Track campaign performance, customer feedback, and market trends to optimize strategies and ensure ROI