Product Marketing Director

Summary

Join sFOX, a leading prime dealer in the crypto space, as their Product Marketing Director! In this role, you will drive client acquisition, engagement, and retention for sFOX services, focusing on revenue generation through direct and organic sales. You'll execute go-to-market strategies, manage affiliate marketing, create compelling content, and track performance metrics. The ideal candidate possesses B2B fintech/crypto experience, strong analytical skills, and the ability to lead marketing initiatives. This position reports to the SVP of Product Marketing and involves managing a small team. sFOX offers a remote-first work environment with competitive salary, equity options, and comprehensive benefits.

Requirements

• 3-10 years of experience in product marketing, growth marketing, or related roles in a B2B fintech, finance, or crypto company
• Strong analytical skills with the ability to track, measure, and optimize marketing performance
• Excellent writing and communication skills for content creation, positioning, and campaign messaging
• Experience with GTM strategies, campaign execution, and performance analysis
• Familiarity with marketing automation tools (HubSpot, Marketo, or similar) and data analytics platforms (Google Analytics, Looker, or similar)
• Ability to work independently and manage multiple projects simultaneously

Responsibilities

• Define and execute product marketing initiatives with a focus on driving acquisition, engagement, and retention of institutional and professional clients
• Develop and execute GTM tests to evaluate new product and marketing strategies, helping refine messaging and positioning
• Assist in the formal launch of GTM programs, iterating on strategies that demonstrate strong performance in testing
• Create compelling content, marketing campaigns, and thought leadership pieces tailored to the crypto and fintech audience
• Design and execute outreach campaigns targeting key partners to drive direct revenue generation and business growth
• Manage referral and affiliate marketing programs, optimizing partnerships and performance to maximize ROI
• Track performance metrics and contribute to marketing reporting frameworks to enhance decision-making across teams
• Manage conference spend and revenue targets, spend, brand presence at key events and relationships with key event organizers as well as our PR firm
• Develop quarterly and annual summaries of marketing projects, KPIs, and business objectives
• Collaborate with product, sales, and growth teams to align marketing efforts with business goals
• Identify and explore strategic partnerships and industry collaborations that drive brand awareness and client acquisition
• Stay updated on industry trends, competitor activity, and emerging opportunities in crypto and fintech to inform marketing strategy
• Gain proficiency in marketing automation, data analytics, and reporting tools to measure and optimize campaign performance

Preferred Qualifications

• Industry experience and contacts within fintech or crypto are highly desirable
• Knowledge of crypto trading, custody, staking, and/or blockchain infrastructure

Benefits

• Remote work, with option to work with colleagues based in Seattle, LA, San Diego, and Nashville
• Competitive Salary: A competitive salary with opportunities for growth and professional development
• Equity Options: Equity options in a rapidly growing company
• Comprehensive Benefits: A comprehensive benefits package, including health insurance, retirement plans, and paid time off
• Dynamic Work Environment: A dynamic and supportive work environment, with a team of experienced professionals passionate about the crypto industry