Director of Marketing

Summary

Join Mysa, a people-first company leading the global shift toward electrification, as their results-driven Director of Marketing. You will lead marketing efforts for their Energy Management Systems (EMS) solutions, driving awareness, lead generation, and customer acquisition. This role is crucial in building a strong B2B brand, developing engaging content, and fostering a thriving customer community. The ideal candidate will develop and execute a B2B marketing strategy, building a brand and driving leads. Mysa offers a flexible and supportive work environment with competitive benefits.

Requirements

• 10+ years of marketing experience, with at least 5 years in a B2B marketing leadership role
• Proven experience marketing hardware + SaaS solutions in a B2B environment
• Experience leading demand generation campaigns, lead nurturing strategies, and B2B customer acquisition efforts
• Ability to manage multi-channel marketing programs, including digital marketing, video, podcasts, content, email, events, and PR
• Strong analytical skills and experience with marketing analytics, CRM,and sales/marketing automation tools such as Segment, Customer.io, Salesforce, Marketo, Pardot, Zapier, Chili Piper, and the like

Responsibilities

• Develop a recognizable B2B brand for Mysa and consistently deliver that brand on the web, via socials, and podcast/video
• Build the top of funnel for our sales team
• Drive multi-channel campaigns (digital, content, email, social, and events) and ABM strategies to generate leads and engage decision-makers
• Determine our trade show strategy and execute it
• Provide B2B collateral such as case studies, ROI calculators and like
• Provide sales messaging regarding key product features and benefits
• Figure out how to engage with customers, build referrals, reviews, and advocacy, and get them talking with each other
• Build, mentor, and lead a high-performing marketing team, fostering collaboration, innovation, and data-driven decision-making

Benefits

• Flexible paid time off (PTO)
• Flexible environment & hours
• Competitive salary structure
• Annual salary increases
• Employee Stock Option Plan
• Comprehensive Group Health Plan
• Employer-matched RRSPs
• Maternity & Parental Leave Top-Up Program
• Training & Development Allowance Program
• Health & Wellness Allowance Program
• Smart Home Tech Credit & In-Office Tech Allowance