Director, Marketing Operations

Summary

Join Blink Health, a rapidly growing healthcare technology company, as their Director, Marketing Ops! This remote role focuses on driving marketing operations by implementing and optimizing systems, processes, and tools to enhance efficiency and effectiveness. You will execute B2B marketing campaigns, manage marketing automation platforms, support data-driven decision-making, and ensure seamless integration of marketing technologies. The ideal candidate possesses 7-10 years of experience in marketing operations, preferably in B2B healthcare or technology with startup experience. A bachelor's degree in a related field is required. Blink Health offers the unique opportunity to make a significant impact on patients' lives while working in a dynamic and collaborative environment.

Requirements

• 7-10 years of experience in marketing operations or a related role, preferably within B2B healthcare or technology, with startup experience highly preferred
• Proven experience implementing and optimizing marketing tools and platforms (e.g., CRM, marketing automation, analytics tools, attribution software)
• Strong analytical skills and experience leveraging data for decision-making and performance optimization
• Experience designing, executing, and measuring marketing campaigns with a strong emphasis on automation and efficiency
• Excellent problem-solving skills with a focus on process improvement and operational scalability
• Strong collaboration and communication skills, with experience working cross-functionally with teams such as sales, product, and marketing
• A bachelor’s degree in Marketing, Business, or a related field

Responsibilities

• Lead the implementation and ongoing enhancement of marketing automation tools, CRM integrations, and other marketing technology to drive campaign effectiveness
• Develop and optimize processes for campaign execution, lead management, and performance tracking
• Manage marketing data, ensuring integrity, compliance, and alignment across platforms to enable accurate reporting and insights
• Collaborate with cross-functional teams, including sales and product, to ensure alignment and efficiency in marketing operations
• Monitor marketing performance metrics and provide actionable insights to improve engagement, conversion rates, and ROI
• Evaluate, select, and implement new marketing tools and technologies to enhance operational capabilities
• Drive process improvements and standardization within marketing operations to streamline execution and maximize impact

Preferred Qualifications

• Experience in B2B healthcare or technology
• Startup experience