Growth Marketing Director

Summary

Join Guusto, a high-growth B2B SaaS company, as the Head of Growth Marketing and lead the company's marketing strategy to drive revenue growth. You will develop and execute scalable demand generation strategies, optimize marketing campaigns, and collaborate with cross-functional teams. The ideal candidate is a dynamic marketing leader with extensive experience in B2B SaaS, demand generation, and ABM. You will build and manage a high-performing marketing team, establish key KPIs, and ensure a strong brand presence. Guusto offers a remote-first work environment with flexible hours and a comprehensive benefits package.

Requirements

• 7+ years of marketing leadership experience, with at least 3 years managing and scaling high-performing marketing teams in B2B SaaS
• Experience building a marketing function from the ground up, ideally as the first or second marketing leader at a growth-stage startup
• Proven track record of scaling revenue through demand generation, ABM, and customer marketing programs
• Expertise in Account-Based Marketing (ABM) and data-driven demand generation, with a demonstrated ability to build and optimize scalable acquisition funnels
• Experience developing and activating partner marketing programs, including co-marketing, live events, and referral-based growth strategies
• Strong product marketing experience, with the ability to translate product features into compelling customer value propositions that drive adoption and expansion
• Highly analytical, with a deep understanding of marketing attribution, funnel metrics, and ROI optimization
• Exceptional communication and presentation skills, with the ability to engage and inspire audiences through live events, webinars, and industry engagements

Responsibilities

• Develop and execute a scalable demand generation strategy to attract and convert high-quality leads, leveraging digital marketing, content marketing, ABM, and other channels
• Optimize marketing campaigns to maximize lead volume, quality, and conversion rates
• Own Guusto’s inbound marketing funnel, driving revenue through a strong pipeline of qualified leads aligning with our ICP
• Collaborate with our Partnerships team to develop compelling partner-facing content (e.g., joint webinars, case studies, landing pages) to activate and accelerate partnership opportunities
• Attend live events, conferences, and industry meetups to increase brand visibility, strengthen partner relationships, and generate high-intent leads
• Translate Guusto’s product features into clear, compelling value propositions to drive customer adoption, retention, and expansion
• Develop targeted customer marketing campaigns that increase usage, funding, and cross-sell/upsell opportunities
• Partner with our Product, Sales, and Customer Experience teams to execute GTM strategies for product updates and feature releases
• Optimize marketing funnels and nurture flows to improve lead-to-customer conversion rates
• Leverage data-driven insights and analytics to continuously refine marketing strategies, ensuring efficient spend and high ROI
• Establish key marketing KPIs and track performance across acquisition and expansion efforts
• Shape Guusto’s brand strategy, ensuring a strong, consistent presence across all channels
• Lead and develop the Marketing team, overseeing strategic planning, budget management, and performance reporting
• Foster collaboration across departments, ensuring alignment with Product, Sales, and Customer Experience teams on key initiatives

Preferred Qualifications

• Experience marketing to HR, People & Culture, or Operations leaders
• Familiarity with PLG, freemium, or hybrid GTM models
• Marketing automation stack ownership (e.g., HubSpot, Salesforce) or familiarity with RevOps principles

Benefits

• Remote first company with flexible work hours and location
• Unlimited paid vacation & personal leave
• Health and mental wellness benefits
• Employee health and wellness spending account
• Home office budget & monthly internet stipend
• Employee learning & development, books, and gifting budget