Global Marketing Director

Summary

Join Blockchain, a leading software platform for digital assets, as their Global Director of Marketing in London. You will lead and execute the company's brand and marketing strategy, collaborating with executive leadership. This role requires a strategic, hands-on leader who can leverage various media channels to enhance Blockchain.com's global presence. You will define and execute content strategy, develop data-driven marketing campaigns, and collaborate cross-functionally. The position also involves leading brand strategy and communications, driving marketing performance, and building a high-performing marketing team. This is an opportunity to be a key player in a rapidly expanding global technology company.

Requirements

• 7-10+ years of marketing experience, ideally in a fintech, start up, or web3 company
• 3+ years of people management experience
• Deep understanding of the crypto market
• Strong analytical skills and a data-driven mindset
• Experience with digital marketing tools (appsflyer, amplitude, iterable)

Responsibilities

• Define and execute a content and thought leadership strategy to position Blockchain.com as a trusted authority and educator in the cryptocurrency space
• Develop and optimize data-driven marketing campaigns to accelerate user acquisition, engagement, and monetization—fostering a culture of experimentation, A/B testing, and continuous iteration
• Collaborate cross-functionally with leaders from our retail, institutional, and B2B verticals to inform product development, identify product-market fit, and successfully launch new products, features, and token listings
• Lead brand strategy and communications, working closely with the comms team and external consultants to ensure a consistent, trust-building brand narrative across all channels
• Own and drive marketing performance, setting clear KPIs, measuring ROI, and ensuring efficient allocation of resources to maximize scalable, sustainable growth and impact
• Build, mentor, and scale a high-performing marketing team, spanning CRM, social media, content, product marketing, and other key disciplines

Preferred Qualifications

• A background in product marketing or working closely with product managers
• Experience managing a globally distributed team
• Experience with regulatory and compliance challenges

Benefits

• Full-time salary based on experience and meaningful equity in an industry-leading company
• Hybrid model working from home & our office in Central London (SoHo)
• Work from Anywhere Policy - up to 20 days to work remotely
• ClassPass
• Budgets for learning & professional development
• Unlimited vacation policy; work hard and take time when you need it
• Apple equipment
• The opportunity to be a key player and build your career at a rapidly expanding, global technology company in an emerging field
• Flexible work culture