Pear VC is hiring a
Director of Marketing

Summary

The job is for a Head of Marketing at OnRamp, a fast-growing B2B2B onboarding management platform. The role includes developing marketing strategies, mentoring a team, creating compelling messaging, and driving revenue growth.

Requirements

• 8+ years’ experience in marketing for B2B SaaS organizations
• Proven ability to mentor and build a world-class marketing team
• Strong understanding of the marketing and/or product tech categories, with previous experience serving as a subject matter expert
• Proven track record creating and implementing focused, integrated, high-impact product marketing plans from conception through implementation
• Excellent creative writing and verbal communication skills with a proven ability to craft compelling messaging and positioning — and translating that into effective campaigns
• Skilled and proven track record in message development and execution: you’re a compelling storyteller with a strategic and analytical mindset who can engage and educate customers and prospects
• Network of deep media and agency relationships and demonstrated success in leveraging them uniquely in the marketplace
• Ability to effectively communicate to stakeholders at all levels of the organization—from the end-user (technical buyer) to the decision-maker (economic buyer)—with excellent written, oral, and presentation skills

Responsibilities

• Craft and tell our story to the world
• Build the strategy and execution plan for product positioning, messaging, and launches
• Develop OnRamp’s marketing strategy and communication plans geared towards driving category leadership, brand awareness, and strengthening the company's market position
• Support revenue growth by delivering measurable pipeline and accelerating deal velocity and win rates
• Lead a team of high-performing, motivated marketing professionals
• Deliver pricing and packaging across customer segments, manage ongoing input and feedback to evolve with changes in competitive landscape and product
• Provide the collateral and enablement for the sales organization to allow them to successfully navigate and secure new customers, as well as set existing customers up for success
• Drive our event / field strategy – develop qualified leads; including ABM and email campaigns, engagement and nurturing, advertising, webinars, content, trade shows, social media and more
• Drive AR, PR, and social presence to gain mindshare and tell the OnRamp story through analysts, media coverage, speaking engagements and online communities
• Develop a highly efficient team of marketing professionals with clear accountabilities and metrics

Benefits

• Competitive pay
• Healthcare, dental, vision, 401k
• A take-what-you-need vacation policy
• Work remotely from all parts of the country