Director of Marketing

Summary

Join the Sierra Club as the Director of Marketing for Green Ventures & Partnerships! Lead strategic marketing and communications to elevate green business initiatives, corporate partnerships, and fundraising campaigns. Develop and implement integrated marketing strategies driving revenue and awareness. Execute event campaigns across various channels, managing timelines and ensuring effective execution. Create marketing plans supporting flagship and emerging events, focusing on environmental values and social impact. Coordinate cross-channel promotional campaigns, including earned media placements. Build compelling pitch decks and presentation materials for fundraising and stakeholder engagement. Oversee the creation and distribution of digital content across web, email, and social media platforms. Collaborate with internal and external partners to ensure brand consistency and integrated messaging. Monitor and analyze marketing performance, using data to refine strategies and improve outcomes. This role requires a passion for environmental justice and a commitment to continuous learning and growth. The position offers a competitive salary and benefits package.

Requirements

• 5+ years of experience or equivalent in a relevant role with emphasis in marketing, communications, or brand strategy, ideally within nonprofit, environmental, or social impact sectors
• Demonstrated success in creating and executing marketing strategies for fundraising events and high-impact campaigns
• Strong project management skills and ability to manage multiple timelines and deliverables simultaneously
• Excellent written, verbal, and visual storytelling skills
• Proficiency in digital marketing, content strategy, and social media management
• Proven ability to work cross-functionally with internal teams and external collaborators
• Passion for environmental justice, sustainability, and the Sierra Club’s mission
• Committed to evolution . You are committed to continuously deepening and evolving your own understanding of systems of oppression through study, openness, and humility. And you easily recognize your own relationship to privilege and power, examining and shifting your behaviors as appropriate
• Uplifting and additive. You see mistakes as opportunities for growth; problems as catalysts for solutions, and inspire others along the journey. You carry a constructive approach, can-do attitude, a sense of humor, and authentic kindness wherever you go

Responsibilities

• Develop and implement integrated marketing strategies that drive revenue, participation, and awareness for Green Ventures and Partnerships (GVP) fundraising events and campaigns
• Lead event campaign rollouts across channels, managing timelines and calendars to ensure effective execution
• Create and manage marketing plans that support both flagship and emerging events, with a strong focus on environmental values and measurable social impact
• Coordinate cross-channel promotional campaigns (social media, radio, TV, digital, print), including promotions like ticket giveaways and earned media placements
• Build compelling, on-brand pitch decks and presentation materials to support fundraising, sponsorship, impact investing and stakeholder engagement efforts
• Elevate the profile of the Green Ventures & Partnerships department through targeted storytelling, strategic content, and audience-first messaging
• Gather market and audience insights to enhance communications and demonstrate impact to sponsors, donors, and the public
• Oversee the creation and distribution of digital content across web, email, and social media platforms. Maintain a consistent and engaging voice across all platforms, ensuring timely updates and alignment with organizational branding
• Develop high-quality visuals and written content that tell emotionally compelling stories and inspire environmental action. Maintain strong communication with internal and external writers, designers, and media professionals to ensure clarity, timeliness, and creative excellence
• Serve as a key thought partner across departments, translating complex programs and ideas into accessible, resonant narratives
• Work closely with internal teams and external partners to ensure brand consistency, campaign alignment, and integrated messaging. Drive cultural relevance and awareness by leveraging media, the arts, and entertainment to promote Sierra Club initiatives and shared environmental values
• Monitor and analyze marketing and campaign performance across channels, using data to refine strategies and improve outcomes
• Develop actionable insights and recommendations to increase engagement, visibility, and fundraising effectiveness

Preferred Qualifications

• Experience working within an environmental nonprofit or mission-aligned organization
• Proficiency in marketing tools such as Canva, Adobe Creative Suite, Mailchimp, Salesforce, and analytics platforms
• Background in cultural, entertainment, or cause marketing is a plus

Benefits

• Medical, dental, and vision coverage
• Retirement savings 401(k) plan