Director of Marketing

Summary

Join us in leading our marketing efforts, enhancing our brand's presence, and contributing to our continued success in the SaaS industry.

Requirements

• Over 3 years of experience in a Marketing Director role within the SaaS industry
• Proven success in driving effective marketing strategies and campaigns in a technology/SaaS environment
• Strong leadership skills with a track record of managing and mentoring marketing teams. You have 5+ years of people management experience, know how to create a trusting environment by providing ongoing constructive, actionable feedback for your team, and foster an open climate for communication
• Deep understanding of SaaS business models, target markets, and customer personas
• Strategic thinker with the ability to translate vision into actionable marketing plans
• Excellent project management skills to handle multiple initiatives and stakeholders
• You have a data-driven mindset, can analyse marketing metrics, and make data-backed decisions. You let data win arguments and are comfortable pulling your data across multiple platforms
• Experience in a “Scale up” business
• Proficiency in digital marketing, demand generation, and marketing automation platforms
• You have exceptional communication and presentation skills. You’re equally comfortable operating at 10,000 feet and 1 foot, not hesitating to get in the weeds and operate at the lowest level of detail, but just as comfortable thinking long-term and inspiring a team
• You have strong organisational skills and attention to detail. You roll up your sleeves and do whatever it takes to make things successful
• Up-to-date knowledge of SaaS and technology industry trends
• Unafraid of ambiguity, you thrive in rapid change and learning in ambiguous startup environments
• You are accountable for leading the outcome and positively shaping our most important metrics. You have experience leading projects, hitting goals, and succeeding in a team environment

Responsibilities

• Develop and implement comprehensive marketing strategies, including branding, positioning, messaging, and go-to-market plans
• Collaborate with Sales, Product, and other Leadership team members to align marketing initiatives with business objectives and growth targets
• Lead, manage, and mentor a high-performing marketing team, providing leadership, guidance, and opportunities for professional development
• Design and execute demand generation campaigns to drive customer acquisition, engagement, and retention
• Build networks within the wider Viator and Tripadvisor businesses to gain traction and support
• Oversee multi-channel marketing campaigns, including digital marketing, content marketing, events, webinars, and more
• Bring offline customers online
• Analyse market trends, competitive landscape, and customer insights to refine and adjust marketing strategies
• Develop compelling marketing content, collateral, and presentations
• Drive thought leadership initiatives, including whitepapers, industry reports, and relevant speaking engagements
• Manage the marketing budget, allocating resources effectively to maximise ROI
• Collaborate with external agencies, partners, and vendors to enhance marketing efforts and expand reach
• Represent Bókun at industry events and be a brand spokesperson
• Monitor and report on key marketing performance metrics and KPIs
• Stay abreast of industry trends, emerging technologies, and best practices to ensure a competitive edge
• Be willing to travel for industry events, company and customer meetings (at least 20% of the time)