Product Marketing Director

Summary

Join Affirm's Consumer Growth & Repayments function as a Product Marketing Director. You will lead the GTM strategy for consumer products, build and iterate on customer segmentation, craft compelling marketing narratives, and manage marketing channels. This role requires collaboration with cross-functional teams, driving efficient campaign execution, and building a high-performing team. You will need 10+ years of experience in product marketing at a lending or FinTech company, proven team-building skills, strong analytical abilities, and exceptional communication skills. Affirm offers competitive benefits, including 100% subsidized medical coverage, flexible spending wallets, and competitive time off.

Requirements

• 10+ years of experience in product marketing and GTM execution at a lending or FinTech company
• Proven ability to build and scale product marketing teams, including talent development and operational framework creation
• Passion and drive to disrupt the lending and financial industry for the better
• Strong business acumen, and judgment with the ability to bring data driven decision making, and drive the area forward
• Proven ability to work with large datasets and perform complex analyses, including LTV/CAC evaluations, profitability assessments, and KPI tracking / monitoring
• Strong written, communication, and interpersonal skills with the ability to collaborate and influence cross-functionally with both technical and non-technical audiences
• Exceptional communication and storytelling skills, with a track record of crafting narratives that drive measurable business outcomes
• Ability to think creatively and critically and thrive in a fast-paced, dynamic, and often ambiguous work environment
• Identify more efficient methods for completing time-consuming tasks
• Humility, curiosity, and team player - you go out of your way to help teammates and are eager to learn about all aspects of the space and XFN areas
• Strong cross-functional collaboration experience, working closely with product, sales, customer success, and marketing teams and senior leaders
• Experience managing significant marketing budgets and influencing executive stakeholders
• This position requires either equivalent practical experience or a Bachelor's degree in a related field

Responsibilities

• Drive formulation of overall GTM strategy for Product Marketing and ensure GTM and roadmap decisions are based on strong analysis & customer insights for our consumer products and business
• Build & iterate on our Customer Segmentation and consistently partner with XFN teams to maintain an understanding of our consumers
• Craft compelling narratives, value propositions, and messaging frameworks that differentiate Affirm’s offerings and resonate with key customer segments
• Prioritization of and securing investment into business opportunities by crafting data driven plans & narratives to launch these opportunities into market against our business objectives (business cases & one-pagers)
• Manage and guide performance across owned & operated and paid marketing channels (ie email / push / seo / sem / partner sites and paid channels) with high rigor and monitoring
• Develop & manage testing hypotheses based on consumer insights to grow our business, and lead end-to-end experimentation process from ideation to graduation. Guide and influence graduation decisions based on objective performance analysis
• Conduct in-depth customer and market research to identify needs, opportunities, and competitive threats, applying insights to inform product positioning and strategy
• Manage relationships and operations within a complex ecosystem involving consumers, merchants, and partners, ensuring alignment and fulfillment of diverse stakeholder needs
• Gain buy-in from executives and other senior stakeholders with a compelling articulation of Product Marketing strategy and vision
• Establish strong relationships with Product, Analytics, Revenue & Sales, Research, Design, Operations Lifecycle Marketing, Credit and other cross-functional groups to enable collaboration and communication across groups
• Support and work with the team to drive efficient execution of campaigns through iteration of process to encourage better XFN efficiency and driving rapid iteration
• Own & maintain an effective & performant calendar of campaigns, considerate of capacities, objectives, and seasonality
• Lead core stakeholder group meetings (product, analytics, design, eng etc), status updates, driving and reporting an understanding of program performance and opportunities ( incl Metrics Reviews, Period performance reviews, Idea generation among others)
• Monitor launch performance and continuously refine strategies to maximize adoption, retention, and ROI
• Build and lead a high-performing Product Marketing team, fostering collaboration, excellence, and innovation
• Uplevel the team through mentorship, guidance, encouraging of peer reviews & sharing, and fostering conversations of industry insight

Preferred Qualifications

Experience in card lending and consumer banking is preferred, with some understanding of lending mechanics and credit strategies

Benefits

• 100% subsidized medical coverage, dental and vision for you and your dependents
• Flexible Spending Wallets - generous stipends for spending on Technology, Food, various Lifestyle needs, and family forming expenses
• Time off - competitive vacation and holiday schedules allowing you to take time off to rest and recharge
• ESPP - An employee stock purchase plan enabling you to buy shares of Affirm at a discount
• #LI-Remote
• Affirm is proud to be a remote-first company!