Remote Director of Marketing

Summary

Join Valora Inc as an experienced Director of Marketing to lead marketing efforts and drive growth for the company. As the Director of Marketing, you will define and implement a marketing strategy that drives customer acquisition and ecosystem growth. You will own strategic positioning, manage a multi-disciplinary marketing team, and develop an integrated marketing strategy to increase user acquisition and ecosystem growth.

Requirements

• At least 8+ years of relevant marketing and leadership experience
• Experience in marketing consumer mobile applications, ideally in fintech/crypto; or have worked on partnership / ecosystem marketing for a web3 project
• Excellent communication, analytical, and critical thinking skills, with the ability partner effectively with cross-functional teams in a remote environment
• Management experience, and a passion for growing teams and mentoring others
• Awareness of the evolving landscape of marketing tools, technologies, resources, trends and best practices
• Desire to stay informed on the crypto industry, relevant current events and pop culture
• Personal alignment with the company mission and values
• High emotional intelligence, and a highly collaborative and can-do spirit
• Working knowledge of common business tools (e.g. Slack, Notion, Google Workspace) and marketing tools (e.g. Contentful, CleverTap, Google Analytics, Sprout)

Responsibilities

• Define and implement a marketing strategy that drives significant customer acquisition (B2C) and ecosystem growth (B2B and partnerships)
• Own strategic positioning of Valora, and all growth initiatives, channels, touch points, and domains
• Manage and lead a multi-disciplinary marketing team (3 full-time employees and a portfolio of freelance partners)
• Develop and lead an integrated marketing strategy to increase user acquisition and ecosystem growth across brand and content channels
• Create engaging educational materials for our target audiences to engage, inform and motivate them to get the most out of the Valora ecosystem
• Successfully and actively partner with cross-functional stakeholders in Product & Engineering to uncover business, market, user, and competitive insights to drive impact and results
• Set & track budgets and key marketing KPIs in accordance with company objectives