Woolf University Malta is hiring a
Director of Marketing
Woolf University Malta
π΅ ~$160k-$197k
πRemote - United States
Please let Woolf University Malta know you found this job on JobsCollider. Thanks! π
Summary
Join Woolf as we build a university for a borderless future. We're seeking a Director of Marketing to lead marketing efforts, drive growth, and oversee the Woolf University brand.
Requirements
- 5+ years of hands-on marketing experience in a B2B start up role
- Proven experience in building and scaling a start up marketing team
- Excellent understanding of B2B marketing, including demand generation and account-based strategies
- Experience with marketing automation tools and CRM systems (Salesforce)
- Strong leadership and mentoring skills
- Data-driven decision-maker with a strong analytical mindset
- Experience in agile marketing environments, focused on continuous improvement
- Proven track record in driving marketing campaigns that deliver measurable results
- Excellent communication and project management skills
- Highly motivated, with the ability to work in a fast-paced, remote environment
Responsibilities
- Oversee and steward the Woolf University brand and voice
- Lead and mentor a small but growing marketing team, fostering an environment of creativity, clarity, and excellence
- Manage four (4) initial supporting reports: a graphic designer, a webpage developer, copywriter, and marketing generalist
- Navigate Woolfβs b2b and b2c audience
- Build our profile as an innovative, high-quality university which b2b and b2c customers respect and want to join
- Create and execute a data-driven B2B marketing strategy focused on demand generation, lead acquisition, and campaign optimization
- Develop integrated marketing campaigns across multiple channels (SEM, social media, email, and display), using tools like Salesforce for tracking and analysis
- Work closely with the sales team and a graphic designer to create effective sales enablement materials and collaborate on Account-Based Marketing (ABM) strategies that target high-value customers
- Collaboratively support Woolfβs participation in high-visibility events and initiatives that contribute to Woolfβs brand influence, working with internal and external stakeholders
- Oversee A/B testing, user segmentation, and the optimization of all campaigns to enhance audience engagement and conversion
Benefits
- Annual Compensation β commensurate with experience level
- Flexible PTO and working hours
- Work from Home
- Laptop
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Please let Woolf University Malta know you found this job on JobsCollider. Thanks! π