Director of Marketing

Summary

Join Workleap as the Director of Marketing and lead the development and execution of a comprehensive marketing strategy. Reporting to the VP of Marketing, you will collaborate with cross-functional teams to elevate brand presence, drive demand, and foster community engagement within the HR tech industry. This role requires a strong background in marketing leadership, a challenger mindset, and entrepreneurial spirit. You will be responsible for shaping brand identity, leading multi-channel campaigns, and building a vibrant community of HR professionals. Success in this position will be measured by key performance indicators (KPIs) and a commitment to achieving tangible results. Workleap offers a collaborative and growth-driven environment where fresh ideas and innovation are valued.

Requirements

• You bring 8-12 years in marketing leadership roles, ideally as a well-rounded marketing generalist with specialized strengths that set you apart—perhaps you even have the breadth of a GM
• Your experience spans multiple facets of marketing, with a strong foundation in growth or product marketing
• Background in HR or a related industry is a valuable asset
• Brings a proactive, forward-thinking approach to building a brand from early stages to significant growth
• A self-starter with an entrepreneurial drive and strong business acumen, this person is highly resourceful, finding creative solutions and moving initiatives forward with an integrated team
• Expertise in community engagement and brand-building, able to foster strong connections within the HR industry
• Skilled in devising and executing multi-channel demand generation strategies that contribute directly to growth objectives
• Adept at analyzing metrics and adjusting strategies to optimize performance, with a commitment to achieving tangible results

Responsibilities

• Develop and drive a comprehensive marketing strategy that aligns with our growth objectives, driving Workleap’s brand awareness, demand generation, and community engagement
• Work closely with leaders across growth, product, and executive teams to co-create an integrated marketing strategy that aligns with company objectives
• Drive alignment and consistency in go-to-market initiatives through effective communication and strategic planning, ensuring all efforts contribute to Workleap’s overall success
• Leverage strong project management skills to coordinate cross-functional initiatives, ensuring they remain aligned with our growth trajectory and deliver on key objectives
• Shape an authentic brand identity that resonates within HR and HR tech, positioning Workleap as a trusted, innovative voice
• Lead multi-channel campaigns to build the pipeline and meet revenue goals
• Foster a vibrant community of HR professionals, users, and advocates through compelling content, events, and partnerships
• Craft product marketing strategies that highlight our unique value, working with product teams to ensure messaging resonates and drives adoption
• Establish and report on key performance indicators (KPIs) for marketing initiatives, measuring success and refining strategies to maximize impact

Preferred Qualifications

Experience with growth from $10/$20 million to $50-$60 is a major asset

Benefits

• As part of Workleap, you’ll have the chance to shape the future of HR tech in a collaborative and growth-driven environment
• We value fresh ideas, innovation, and a tenacious, entrepreneurial spirit
• At Workleap, we build together, we trust each other, and we support each other in success or failure
• You will be able to express yourself, evolve and develop your creativity in an environment that will adapt to your daily life and your needs
• We strive to create a healthy and inclusive work environment