Summary
Join Garner, a rapidly growing healthcare company, as their Director of Marketing Operations. This fully remote position requires managing marketing programs, budgets, and the marketing tech stack. You will analyze campaign performance, optimize spending, and ensure efficient lead management. The ideal candidate has 7+ years of experience in marketing operations, preferably in B2B SaaS, and a deep understanding of complex sales cycles. The salary range is $150,000-$185,000, with additional benefits including equity incentives, flexible PTO, and comprehensive health insurance.
Requirements
- 7+ years of experience in marketing operations or related roles (Demand Generation, Revenue Operations) preferably at a B2B SaaS organization
- Deep familiarity with complex sales cycles and multi-touch attribution
- Strategic thinker with a bias toward action and a strong true north towards program performance
Responsibilities
- Own marketing reporting and analyze channel and campaign performance to identify trends, uncover optimizations, and understand marketing pipeline contribution
- Manage our marketing programs budget, ensure investments exceed ROI targets, uncover new investment opportunities, and deliver performance insights to continuously improve spend efficiency
- Own and evolve our marketing tech stack and partner with the Office of the CMO and RevOps to drive the marketing technology strategy, roadmap, and AI innovation lab
- Manage Campaign Operations and Tracking, building scalable workflows, automating programs, and ensuring flawless campaign execution and QA
- Own lead management and lifecycle stages, design workflows to ensure efficient handoff to sales, and continually optimize the process to drive conversion
- Own marketing data strategy and governance for data capture, normalization, lead scoring, segmentation, and enrichment
Preferred Qualifications
Direct experience implementing and owning Hubspot and experience with ZoomInfo, Outreach, Salesforce, Clay a plus
Benefits
- Flexible PTO
- Medical/Dental/Vision plan options
- 401(k)
- Teladoc Health